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    While a great deal of progress has been made in the social business space, executives vary widely in their expectations, priorities and their own engagement. One main challenge is to help them fully understand the unlocked business value potential of social, which the McKinsey Global Institute estimates to be .3 trillion. Successful social business programs transform culture and behaviors; so social business teams and leaders must role-model and use carefully-constructed reinforcing mechanisms to demonstrate why change is needed and how it ties to organizational performance.


    Join this session to discover how organizations have engaged their social executives to model a new way of working at the executive ranks within their enterprises. Hear what worked, what didn't work and what each would do differently.



    Benjamin Taub, Nikki Bussard


    Open Leadership: Gaining Executive Engagement