As today's sped-up business world continues to innovate, social technologies are changing the way companies communicate and engage with internal and external constituencies. Whether companies will succeed in this new networked age depends critically on whether and how executives support, invest in and adopt these social technologies.Â While a great deal of progress has been made, executives still vary widely in their perspectives, expectations and use of social tools, making progress inconsistent and unpredictable across organizations.
The Community Roundtable's recent study, "The Social Executive," aims to build a better understanding of executive engagement with social business, including how they are setting priorities and the value they expect.
Join this session to learn the results from this important research, including:
- Perceived value of integrating social as an enabler of the overall business
- Triggers for interest, engagement and prioritization of social business initiatives
- Expectations for current and future resource allocation
- Operational strategies including functional priorities and use of partners