Advanced Measurement Part One: Measurement Frameworks to Prove Your Community Program's Business Value

Version 6

    Description
    Even mature, successful community programs need to continually prove the business value of their existing investments; make the case to expand program resources; or extend their social business footprint to drive value in new areas of an organization's ecosystem (such as outside the enterprise firewall). And if you've launched gamification, you need to carefully measure the impact of your gamification strategy on driving key community behaviors to have sustained success with it.

     

    This session is part one in our advanced measurement series. Join this session to learn the key business metrics that can help you defend to your executives existing program investments, grow your program into new areas, or know how to measure the impact of your gamification strategy. Advanced practitioners will walk away with specific measurement framework recommendations from two Jive customers for support and customer marketing communities as well as how to leverage a gamification measurement framework to drive and measure employee engagement in a social intranet.

     

    Speakers

    Emilie Kopp Ted Hopton

     


    Advanced Measurement Part One: Measurement Frameworks to Prove Your Community Program's Business Value