Version 6

    When Parsons replaced Yammer with Jive, they were faced with the challenge of managing a 'big bang' launch to their global community.

    Learn how this engineering and construction company formed a cross-functional team to plan and manage their successful launch, including how they:

    • Defined and supported key use cases for Talent Management, Innovation and Executive Event Management
    • Recruited advocates and obtained senior-level buy-in to the importance of their role
    • Tackled a traditional culture that included many users unfamiliar with social tools



    Siobhan Lien


    The Big Bang Theory: How Parsons Launched Their Worldwide Community to 11,500 Staff