When Parsons replaced Yammer with Jive, they were faced with the challenge of managing a 'big bang' launch to their global community.
Learn how this engineering and construction company formed a cross-functional team to plan and manage their successful launch, including how they:
- Defined and supported key use cases for Talent Management, Innovation and Executive Event Management
- Recruited advocates and obtained senior-level buy-in to the importance of their role
- Tackled a traditional culture that included many users unfamiliar with social tools