INXPO provides as SaaS-based online events and social business TV platform. We're a Jive !Apps partner - our app is called "INXPO" (for simplicity). We've recently written about how you can use our app to facilitate real-time interactions in your internal or external Jive communities:
The great thing about these real-time interactions is that they happen right inside Jive, via our !App. In addition, activities that occur within our !App are published to the "What Matters" Activity feed of Jive, so your live webcasts, on-demand webcasts and "TV programs" gain some natural and organic promotion with the community.
I'd love to hear your thoughts on complementing your community with real-time interactions. Thanks.
We had a great turnout for the May 2012 meeting, hosted in SF thanks to Jive as part of their JiveLive tour. Here's a summary of the event.
We started with introductions from the approximately 35-40 attendees. In addition to lubricating the networking opportunities by describing our roles and interests in Jive I also asked the participants if they were "Twitter people" or "Facebook people" - they couldn't like both sites equally. Here are the results:
Google Plus 3% (there's always one rebel in the crowd)'
As a "Twitter person" this result makes me sad. But, definitely some interesting perspective from the attendees.
Next, Jive's Olivia Teich gave us a great update on what's new with Jive, with particular emphasis on both new as well as upgraded features of Jive 6. This was a very well-done presentation with just the right amount of detail. Lots of exciting stuff!
Then SAP's Scott Lawley gave us an update on how SAP is using Jive. Scott previously spoke at the July 2011 Bay Area User Group Meeting about their plans to upgrade their SAP Community Network. The SCN features of number of enhancements to the base Jive platform and Scott talked about some of major components of his team's work, including taxonomy alignment, customized SAP-branded navigation, a custom point template engine, extensions to the user profile, and more. Scott also provided a demo of the site.
Scott's key takeaways were:
People: Get the right people involved and be a team
Budget: Make sure the project is properly funded. Make good decisions; don't skimp
Time: Set realistic goals. Be ready to extend beyond your intended launch date
After a short break, I led some roundtable discussions around big topics such as upgrading your Jive instance, how to roll out an upgrade or a new awareness campaign, and how to keep your users engaged. There were lots of questions and plenty of advice from people who've done it.
We ended the event with cocktail reception sponsored by our friends at Jive.
Farmers Insurance Group, Verizon, Hitachi Data Systems, Rogers, Target, Nvidia, Yahoo! and Autodesk will share case studies in corporate social media at BlogWell San Francisco: How Big Brands Use Social Media. In one half day you will:
get practical, how-to advice on creating great content, earning management buy-in, training employees, engaging fans, and keeping everything ethical and legal.
learn how to get started, get past roadblocks, and make your social media program phenomenal.
Tuesday, March 27, 2012
Golden Gate Club at The Presidio
135 Fisher Loop
San Francisco, CA 94129
Tel: (415) 561-5444
1:00PM: Welcome Session: How Big Brands Use Social Media
Yahoo Robin Zucker, Social Marketing Director
Target Joe Curry, Social Media Manager, and Eric Hausman, Group Manager, Communications
Hitachi Data Systems Sharon Crost, Global Online Marketing / Social Media Manager
NVIDIA Shanee Ben-Zur, Social Media Strategist
3:10PM:Social Media Ethics Briefing: Staying Out of Trouble
Great session at NetApp yesterday, with about 25 people in attendance. This is a nice increase in attendance, so thanks to everyone for taking some time out from your busy schedules.
This month, we were hosted at NetApp in Sunnyvale. We started the meeting with a great presentation from Shubha Kumble (internal community manager) and Ian Wikramanayake (external community manager), along with John Summers who leads the overall infrastructure efforts with NetApp's use of Jive. They spoke about the process for upgrading their internal and external communities simultaneously, including how they approached pre-launch promotion, awareness and training, and addressing post-launch issues. They even shared some physical promo items for their internal community.
NetApp indicated that after the relaunch of their communities on Jive 5 they are seeing that page views are up, return visitors are up, and the bounce rate is down. Overall, it sounds like NetApp is very happy with how their upgrade experience went.
After a short break for some NetApp-provided cupcakes and snacks, we reconvened and had a lively round-table discussion. Key topics included internal promotion/awareness campaigns and how external communities deal with spam.
NetApp to spend 30 minutes talking about their Jive 5.0 upgrade.
10 mins: Overall infrastructure (John Summers)
10 mins: Strategy for External communities (Ian Wikramanayake)
10 mins: Strategy for internal communities (Shubha Kumble)
2:00 - 2:15 - Networking
2:15 - 2:45 - NetApp presentation
2:45 - 3:00 - Break
3:00 - 4:00 - Selected topics TBD
If there are other topics you're interested in discuss during the meeting / breakouts then please note them in the comments and we'll see if a few items come out that we can hard-align to the agenda. As with all of our sessions there is always open-discussion / networking time to discuss any topic with the other attendees.
Note that due to an unexpected conflict with our host, NetApp, this meeting will now take place on December 8th. Apologies if the revised date is unfeasible for your schedule, or if it would prevent attendance.
This time won't be perfect for everyone but looking at the schedule and based on the feedback here in this community I think this is as good a time as any for a meet-up for those JiveWorld attendees from the Bay Area. This looks like a good location for an "ad-hoc" get together, conveniently located in the conference hotel.
Come join us to talk about what you're doing with Jive, what to expect from the conference, or even to meet socially with your friends from the Jive community.
This follows the Jive-sponsored Welcome Reception that goes from 5 pm - 7 pm, so this should be a good opportunity to meet and greet your fellow Bay Area Jivers. We look forward to seeing our old friends and making new ones!