With 18 months of data under our belts, we're making a shift in the way we're reporting community health of our external community to our internal stakeholders. We started out capturing and reporting content volumes, popular content as defined by Jive OOTB reporting, and other cumulative data to demonstrate adoption and an active community. This is all well and good, but it wasn't telling us if we were hitting goals laid out in our strategy. The numbers weren't meaningful to the recipients of those reports (Yea, I see there are 200 discussions started this month, but is that good?) The community goal, in summary, is to give our customers a destination to show off all the great stuff they're doing and creating with our products.

 

Based on observations, members were naturally drawn to specific content types to conduct the showcasing of their work. 1) [Photos and Videos were obvious selections], then 2) [Documents and Blogs], followed by 3) [Threads and Messages] and then finally 4) [Comments].

 

Each content type was assigned a weighting. The former receiving the heavier weights, the latter receiving lighter weights. Using the 18 months of previous data as a baseline, we were able to create the index. We dubbed the index "EI" (Energizing Index).

 

Here's an example of what that looks like:

Content TypeWeightAverage VolumeAverage Score
Threads10%22322
Messages10%1,283128
Documents15%315
Document Comments5%322
Blogs15%376
Blog Comments5%382
Videos20%7715
Photos20%428

100%1,763188

 

Every month's score is divided by the average score which gives us the index score. A positive EI means Exceeds the strategy. A negative EI means Does Not Meet. A par EI mean Meets (negative months that are within 5% of the average will still be considered  as Meets).

 

Now, when someone asks how the community is doing (at least in regards to health and aligning with strategy) in any particular month, it can be conveyed in a singular, digestible and meaningful sentence. "We Exceeded."

 

How do you report on your community's health?