I was recently invited to be a guest speaker on the Social Business Engine podcast where I discussed the use of social media to support the student lifecycle. We talked about all kinds of things from aligning social media strategy to business objectives, important social media data for business decisions, expressing the value of social to the c-suite, use of ambassadors, and much much more! I dropped a bit about our Jive community that we use to engage prospects, students, and alumni.

To check out the podcast, visit: http://bit.ly/sbekatie

 

I would love to learn more about how you use social data to drive business decisions (i barely touched the surface in the podcast) and what one thing in business you would change.