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To the leadership and employees of Jive Software,


Have you ever heard that small is the new big? Well, I'm here to tell you it's true.


A year ago I embarked upon an unknown journey to find a solution.  You see, the local media broke the story before I had the chance to think through how I was going to make it happen.   A few cocktails later, a prayer my husband wouldn't divorce me, and 2 nods from industry giants, Shell and Halliburton and Pink Petro was born.  It took me 6 weeks to find, vet and sign a contract (albeit Billy Volpone and Todd Didier not letting me say no) to become a JiveX customer and to get a private paid platform built to connect talent in my industry.


And in 8 weeks we launched Pink Petro with community and UX expertise from Amara Mastronardi and Ben Zweig at Social Edge.  Since March, we're in 21 countries nearing 600 members and just past our 6 month mark.  To add to this "crazy"....I've had 30 city requests across the world to forum "hubs" - local groups that can meet up while members can use the platform to stay connected.  We're launching all over the place.  Check it out:








Next month we launch in Alaska and in London and begin interest formation in the Middle East.  Who knows where we will be in March 2016?


Oh yes... my email is jammed, I get very little sleep... but I get up every day (not knowing what day it is), with an extreme sense of purpose.   For once I can say my industry is not just a commodity, but creating real community.  And I have you to thank for it.  Thank you for believing in this and helping me bring together women across the world to help them succeed in their careers.


Has this been a slam dunk?  No.


Pink Petro was a use case that took us  all some time to understand.  But we're on the cloud and we're making the JiveX cloud version do things it's not done before...we're innovating.

Having relevant products and customers who love them means you must push the limits and understand where innovation can drive more value.  And my members wants it's important you continue to think about what the customer wants before he/she knows they need it.  Many social networks are going private, and in my industry, one that has a hard time communicating and collaborating, it's been game changing.  Using Pink Petro gives energy leaders and influencers a taste of Jive in the cloud.  (I know...The cloud is this scary place for big companies but I'm proving it's the only way to get to your value quicker... while exposing tools to a new user base that lives on old stuff: Ahem, Yammer.  I digress.)


But the use case for private communities is actually more common than you think. I'm not the only one on the JiveX cloud.   I've been innovating with another small business customer, C-Suite Network and its CEO, Thomas White. Together we're creating a vision that brings Jive to a new user base.  And those influencers can mean more Jive customers in industries and verticals where Jive can make "working better together", a reality.


Finally, contrary to politics and popular belief, people in energy care about our planet and want to find sustainable ways to fuel it.  I want to change that perception and believe women in my industry will be a part of that.  And it's Pink Petro that's going to be the catalyst for that change. 


So just know that sometimes you may feel like you're small when really you're a part of something bigger.  I think I am Jive's smallest customer but the impact we're making together is big.


Thank you for being a part of this.  You're all great people who build great things.


Katie Mehnert

Founder and CEO, Pink Petro



PINK PETRO STATS - (From Member Survey - Collected Oct 2015)


A huge thanks to everyone who was able to join us for Wedneday's hybrid Jive Live / Talking with Product webinar led by our VP of Global Support, Kevin Williams, on the topic of "How to Create an Award-Winning Support Community." We discussed how to create a world-class support experience using Jive-x and covered several best practices for ensuring that case volume doesn't increase along with your customer count. If you weren't able to make the live 45-minute presentation, please check out the recording below! And as always, if you have any questions for Kevin, feel free to add them here.


A complete transcript of the webinar recording is available here:Webinar Transcript -  How to Create an Award-Winning Support Community



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