It is important to find the relevance sweet-spot: a message that highlights you or your brand AND peaks the interest of your target audience.  Too often time is wasted on catchy visuals, perfect language and grammar, and over-sharing on social networks rather than what is most important: understanding your audience’s needs and what they value.

Ensure you understand:

  1. Who is your audience?
  2. What is important to them?
  3. How do they want to be reached?
  4. Is this for brand promotion or something my audience will value?

No matter a marketing piece, blog post, or knowledge base article, your goals should be:

  1. Quality over quantity
  2. Helping my audience

If you are writing with an internal focus or intent, you have not only wasted your time and resources, but your customers’ too.  Think before you content.

Thank you for your comments.

Best,

Toby