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Good day Jivers,

As Community Managers, we wear many hats and are always looking for that next interaction.

How many of you are responsible for utilizing social media for listening, promotion, customer service (or all three)?

I use Twitter to introduce customers to the community and show them what a powerful knowledge base it is to help them get the job done.   In addition, this very technical product content complements our thought leadership offerings and really boosts our SEO.  To manage Twitter, I utilize a Hootsuite dashboard to manage different accounts, schedule tweets, build a library of tweets, and create UTM codes for tracking.

No matter your social need or task, do you understand the different networks available, who uses them, and what content types/formats work best on them?

Please give this article from SproutSocial a read 5 Types of Social Media Every Marketer Should Know

What networks are you using and how?

Looking forward to your comments.



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