Skip navigation

Jive External Communities

3 Posts authored by: kmehnert

Jive Community


This morning I read the New York Times story on Jive CEO Elisa Steele and it moved me to share it on my social channels. 


Three years ago I was clueless about how I could take my crazy idea of Pink Petro and make it a reality.  I knew I needed technology to enable my idea, and I knew I wanted something robust and enterprise grade, but there was so much I didn't know.  (SO MUCH).  But with a will of iron and guts to try, and very few bucks in my pocket, I reached out to make it happen.


Elisa and the Jive community came into my life when as a young startup CEO and entrepreneur, I was unsure of so many things.  I just knew I had the passion to do something.  She didn't know me from anyone else, but listened to my crazy idea and gave me a chance.  She (and all of you) believed in me when I was unsure I wasn't able to pull it off.


And in 2015, I became the smallest customer of Jive (we run JiveX Cloud, shameless plug).  She's never (nor have any of you) ever treated me any less than your biggest customer.  It's one of the things I love about Jive Software.  The culture is open and encourages "we" discussions and not "I". You value people first.  In the relationship economy, that goes further and the dividends pay out longer term.  People and community truly matter. 


Helen Keller said it best.  Alone we can do so little; together we can do so much. 


And Elisa (and the management team at Jive) have done a lot to bring Jive to the next step in its journey.  I know this is a period of uncertainty.  Any time we come upon change, we internalize and have to wonder how that's going to impact us.  I personally am excited about the way forward for Jive and trust Elisa and the team's instincts on doing what's best for customers, employees, and shareholders.  I have to believe that people generally approach things with the intent to make them better. 


And to Elisa and the entire team at Jive (present) and former Jivers ... thank you so much for all you've done for me and Pink Petro.  Thanks for helping me realize my dream to make my industry better. 


Thanks for treasuring my business and embracing me. You and your amazing team at Jive are rock stars. 

In January 2016, when oil prices hit a crazy low of $26, leaders converged on the World Economic Forum at the prestigious Davos, Switzerland.  They discussed and debated the important topics of our industry and in those few days, 22 CEOs decided they'd craft a declaration to end the gender gap in energy.


(Can you say unheard of?)  Jaws dropped globally. images?q=tbn:ANd9GcTxxEJN5FrecY9ukEnwK6fGU4jBsmcagm69u2Hu_Ua057sVv0Mfxg


And so the 22 CEOs with the help of the World Economic Forum, they published the "Call to Action" document and thus a bigger movement for Pink Petro began.


A few days later my phone rang.  "Have you seen this document?  What are we going to do?"


Well what would you have done?  We decided to respond.  But in typical old-school fashion, we thought we'd have a closed door meeting of 80 leaders to discuss "what if anything" we'd do.


It didn't work. 


Word spread fast and every device I owned went buzzing.  My community didn't want a closed door meeting.  They wanted an online crowdsourced response and they wanted a voice.  I scrambled.  And in 3 days we put together an "event" with the help of GE Oil and Gas and several other companies.  We put on a workshop to shape a response.


That response?  It's in Jive.  Yep.  It's sitting in Pink Petro member site for commenting. 


In 2 weeks the World Economic Forum team is flying to Houston to meet with us to talk about the response and how we will carry the work forward.  Will I get to travel to Davos and talk with world leaders about ending the gender gap?  Maybe. (Fingers and toes that would be a moment for the grandkids whom I hope don't have barriers or gaps in their work and life.)


But...when you think about the power of social and how collaboration is busting silos and creating opportunities to solve problems, it's pretty remarkable.


137062And since our launch, Pink Petro is more than a community. 


  • We're building a streaming channel of content to help educate our members and the public at large about what we do.
  • We've launched the HERWorld Forum where (using Jive) we can host an experience for people to participate in from their desks across the world.  We garnered 2200 eyeballs in March and another 1100 since.  In March 2017 on International Women's Day, we're aiming for 5000+ in over 20 countries worldwide.
  • And since inception, we've got several "curious" people (20k or so).  The opportunity for Pink Petro and Jive to succeed is there.


We're onto something crazy big.  We're kicking the pants off of the gender gap in energy.  And it all started on a little cloud in the sky called JiveX.


My thanks to all the Jivers, Elisa Steele and her leadership and the partners who have helped us get this far.  I cannot wait to create what happens next.

To the leadership and employees of Jive Software,


Have you ever heard that small is the new big? Well, I'm here to tell you it's true.


A year ago I embarked upon an unknown journey to find a solution.  You see, the local media broke the story before I had the chance to think through how I was going to make it happen.   A few cocktails later, a prayer my husband wouldn't divorce me, and 2 nods from industry giants, Shell and Halliburton and Pink Petro was born.  It took me 6 weeks to find, vet and sign a contract (albeit Billy Volpone and Todd Didier not letting me say no) to become a JiveX customer and to get a private paid platform built to connect talent in my industry.


And in 8 weeks we launched Pink Petro with community and UX expertise from Amara Mastronardi and Ben Zweig at Social Edge.  Since March, we're in 21 countries nearing 600 members and just past our 6 month mark.  To add to this "crazy"....I've had 30 city requests across the world to forum "hubs" - local groups that can meet up while members can use the platform to stay connected.  We're launching all over the place.  Check it out:








Next month we launch in Alaska and in London and begin interest formation in the Middle East.  Who knows where we will be in March 2016?


Oh yes... my email is jammed, I get very little sleep... but I get up every day (not knowing what day it is), with an extreme sense of purpose.   For once I can say my industry is not just a commodity, but creating real community.  And I have you to thank for it.  Thank you for believing in this and helping me bring together women across the world to help them succeed in their careers.


Has this been a slam dunk?  No.


Pink Petro was a use case that took us  all some time to understand.  But we're on the cloud and we're making the JiveX cloud version do things it's not done before...we're innovating.

Having relevant products and customers who love them means you must push the limits and understand where innovation can drive more value.  And my members wants it's important you continue to think about what the customer wants before he/she knows they need it.  Many social networks are going private, and in my industry, one that has a hard time communicating and collaborating, it's been game changing.  Using Pink Petro gives energy leaders and influencers a taste of Jive in the cloud.  (I know...The cloud is this scary place for big companies but I'm proving it's the only way to get to your value quicker... while exposing tools to a new user base that lives on old stuff: Ahem, Yammer.  I digress.)


But the use case for private communities is actually more common than you think. I'm not the only one on the JiveX cloud.   I've been innovating with another small business customer, C-Suite Network and its CEO, Thomas White. Together we're creating a vision that brings Jive to a new user base.  And those influencers can mean more Jive customers in industries and verticals where Jive can make "working better together", a reality.


Finally, contrary to politics and popular belief, people in energy care about our planet and want to find sustainable ways to fuel it.  I want to change that perception and believe women in my industry will be a part of that.  And it's Pink Petro that's going to be the catalyst for that change. 


So just know that sometimes you may feel like you're small when really you're a part of something bigger.  I think I am Jive's smallest customer but the impact we're making together is big.


Thank you for being a part of this.  You're all great people who build great things.


Katie Mehnert

Founder and CEO, Pink Petro



PINK PETRO STATS - (From Member Survey - Collected Oct 2015)


Filter Blog

By date: By tag: