I see you, Community Managers, Marketing Directors, Communications Experts, Engagement Specialists, SEO Consultants, Social Media Developers. I see you all.
But I am not you. I am merely a Sourcing person working for a big global company. I'm not "in" social media.
Or am I?
The truth is, I am. And that guy over there in IT Services who writes a blog and answers people's questions on the company's Jive internal community? He's in social media. All of HR have been forced to be in social media whether they wanted to or not because, hey, it's appraisal season! THE WEIRD GUY IN THE MAIL ROOM IS IN SOCIAL MEDIA, TOO.
And Geoff from Accounting? Well, not yet but watch out - we're coming for you, Geoff!
I'm in Sourcing and I manage an area called Sourcing Operations. If you have time, I'll take you through a 78-slide PowerPoint deck telling you exactly what that means. I'm guessing you don't have time - especially now that I've mentioned my PowerPoint deck. It's OK - you don't have to understand my job. I'll just be over here crying in the corner. Not even my mom understands my job.
The point I want to make (hey! don't rush me - I'm getting there!) is that the tools and processes my team manage touch up to 65,000 employees. Oh, sure - we offer training sessions and e-Learning and there is a company help desk, but do you think they have time for that? Ain't nobody got time for calling the company help desk.
There was a day when a cauldron of soup cooked all day over the hearth fire. Nowadays, if we can't hit the 1-minute button on the microwave and have hot soup, we write a sternly worded letter to Campbell's, usually in 140 characters or less (fewer).
These days, we have the attention spans of gnats. It's not our fault - we have so much coming at us so quickly! Chicken, egg, who knows. So those of us in the business who are not Communications or Marketing or Community Management or SEO Optimization Specialists - we're in social media too, because business is social.
Social media - it's ubiquitous! (But you guys already knew that, because you're so smart!)
(See, Mom? All that time you said I wasted on Facebook and Twitter - it all paid off!)
The truth is I'm shocked you're still reading this. What's up? Are you waiting for a venti mocha skinny no-whip vanilla latte with your name on it to be passed up onto the counter? Is that how I've gotten your attention for so long? No worries - I'll not look a gift horse in the mouth. (If you think I just called you a horse, I respectfully say neigh - I did not. But we have gone off track and I bet you'd like me to rein it in.) (See what I did there?)
The point of this blog is to say I'm not one of you, but I am, and that's why I'm here. While I may not have any of those fancy social-media words listed above in my job title, I need to be able to reach people, connect with them, engage them, and so I am in social-business. Just like you.
Hi, my name is Linda Doty and I work in social media. My mom still won't understand what that means, but you do.
Nice to meet you!