My three tricks are to: 

  1. Use a bright visual
  2. Create a title that hints at the impact of the content (compliments visual)
  3. Write initial text that sucks them in and, slurp, they are all mine!

 

If you are reading this, you know that the tricks work to a certain extent.  In Jive, the potential audience usually sees the title first making it of greater initial importance than the visual.  But the title suggested that you look (and you did).

 

Share your tricks for making your potential audience look, click and read.

 

Jive_Visuals Grab Their Attention.JPG.jpg