My colleague, Maren Beckman, and I are working on creating a narrative for our nearly 6-year-old Jive community. We have taken a step back and want to create an elevator pitch for what our community is and does and how to use it, before expanding into the narrative.
Our community has evolved so much since it was launched in 2010, it started off by bringing together our 127 intranets globally, being a source of information for our colleagues. Six years on, with the introduction of Google at Pearson, we find that our collaboration is taking place in Google Drive. We now see our community as a platform for executives to communicate, our people to talk to one another and have direct communication to their executives through comments and to find information about subject specific topics as well as a few other things.
During this exercise we realised that the focus we had been placing on the community as a collaboration tool might not be the best description for it now.
How do you describe what you do or how do your communities work? We would appreciate you sharing this information with us.