I wrote a blog in October about what your elevator pitch is and started a conversation on how you use your Jive community?. The JiveWorks community really helped me out by posting back really interesting thoughts around their community. It inspired me to think about our narrative in 2017.
The lovely Jessica posted a comment and within it, she wrote “I encourage participation and use of the community through evolving adoption techniques” - Thank you for inspiring this blog post Jess.
I’m going to be very honest about our community (Neo). We’re a mature community, coming into our sixth year. We’ve had a tough 1-2 years, as have many other companies. We’ve had restructures, redundancies and morale is at an all time low. Neo has been a great tool for us to communicate our changes to the business, but with that comes negative comments. We moderate when comments aren’t decent, but we encourage conversation and healthy debate so try to stay as neutral as possible. Unfortunately, due to the negativity, Neo can sometimes be perceived as the tool to use to have a moan. We see it as transparency in how our colleagues are feeling but senior leaders and middle managers see it differently. We really want to change that mindset in 2017.
The last few years in Neo have been about cleaning up and archiving out of date content and places. We really want to focus 2017 and beyond to be about community management and adoption. We’re going to be launching something (still a working launch), which will help us get more colleagues using Neo.
We’ve lost some colleagues around the world due to:
- Most of the content in Neo being written in English.
- They have another place to go to collaborate (Google Drive).
- They don’t have time in their work day.
This is how we’re going to address it:
- Translations - we’re in the pilot phase of integrating a translation tool within Neo.
- Jive Anywhere - so colleagues can collaborate from within their Google mail inbox.
- Jive Daily - so they have Neo on their mobile devices and can consume content when they want it.
It is about choice:
- Enabling users to choose HOW they get information.
- Enabling users to choose WHAT information they get.
- Enabling users to choose how MUCH information they get.
We’re planning to curate:
- Stories - How do our colleagues around the world use Neo.
- Videos - Video to demonstrate how they can consume content in Neo in different ways.
- Video Diaries from colleagues - for example “Hey, i'm Dina and this is how i stay on top of my communications” - by using custom streams, getting notified once a day, week etc.
- Use Gamification, if possible and it makes sense to use.
I would love to hear if other Jive communities have gone through, or are going through similar issues we’re experiencing. How did you overcome them? If you didn’t, let’s get the conversation going and see if we can help each other out.
I would also love to start a conversation around community adoption. What techniques have you tried within your community? Did it work? If so, please share if you can. If it didn’t, share it anyway, what didn’t work for one Jive community could be really valuable for another.