Hi everyone! I used to share my weekly whiteboard fridays a while back and now I'm pleased to share my new video series Teamwork!
They're focused on supporting you to creating engagement and growing communities in fun 5 minute shows. Check out the latest video above and don't forget to subscribe by clicking the watermark or visiting my channel at Dan Thomas - YouTube
Engage Dialog announced a new partnership with TemboSocial, a leading provider of social software solutions for businesses today. This relationship means we’ll be working very closely with the TemboSocial team to identify new and exclusive ways to benefit Engage Dialog customers. Our partnership will help customers leverage their Jive investment by driving sustained platform adoption and employee engagement.
TemboSocial's add-ons are easy to use for Jive customers who are looking to introduce programs which encourage active participation for employees in the organization. This brings an advanced level of dialogue to the social environment making organizations more competitive and productive.
Here are three ways in which TemboSocial can help you:
“I am very pleased to announce our reseller partnership with Engage Dialog. Our success in Europe will be greatly enhanced in the Benelux market as a result of this partnership,” said Steven Green, President at TemboSocial. “TemboSocial's deeply integrated solution for employee feedback within the Jive platform is an ideal extension to the digital workplace solutions Engage Dialog advises its clients' on today. Our mutual goal of improving business results for enterprise customers are aligned as is our belief that low cost-of-ownership SaaS solutions help companies deliver impactful employee engagement and retention programs.”
"At Engage Dialog we strongly believe that employee engagement results in business value and active communities," said Philippe Van Nieuwenborgh, Manager at Engage Dialog. “By adding the solutions of TemboSocial to our portfolio we can further support and improve our Jive clients and their communities. Creating a survey or poll with TemboSocial is so easy and well-integrated that it brings a whole new array of use cases to increase community adoption and employee engagement. For example, knowledge management or HR support can focus on the survey results and adapt their business strategies accordingly.”
Founded in 1999, TemboSocial already works with big Jive customers, such as Royal Bank, Ricoh, New Relic, and Publicis.Sapient. Leading companies turn to TemboSocial’s hosted suite of tools to foster collaboration, innovation and recognition among employees, customers and prospects. To learn more about TemboSocial, visit http://www.tembosocial.com/jive.
About Engage Dialog
As European partner of Jive Software, Engage Dialog helps organizations collaborate using modern technology and experienced community managers. By connecting people and organizations online, they create powerful networks that lead to engaged customers, partners and employees. To learn more about Engage Dialog, visit www.engagedialog.eu/en.
Thought I'd share an upcoming webinar on how to use Jive projects like a pro featuring former Jiver and project manager Miriam Smith !
In the webinar she'll be sharing:
Click below to book your seat!
|Grab your spot|
As a system admin of Jive one of my least favorite things is going into the System Admin dashboard and dealing with some of the archaic interfaces that are generally very frustrating to use, but don't get much love over time since a very small group of people ever see these screens. So we deal with it and don't complain much, but THE WORST is when someone in your community deletes a document in the open space of your Jive instance, and wants the System Admins to restore it. Why?
Because the interface to find a document that has been deleted is a list of every single document ever posted to Jive listed 10 at a time by day with no ability to sort or filter that information. AND THE worst part is there is no way to JUST see DELETED items so you need to scroll through 100s of pages of documents to find the one that someone decided to ignore that "are you sure" warning, and delete it anyway.
Even if you scroll through every single day I have found sometimes I never find the document. Until now......!
Every deleted document still exists in Jive and to system admins it will show a message to admins letting them know if they want to restore it they can go to the horrible Document Management interface above and restore it.
As discussed this is easier said then done. You can't restore a past version since that will lead to an error, you can't edit the document and republish it, BUT YOU CAN MOVE IT!
If you move a document out of a Jive social group or an open space to a private hidden space that has very little documents in it (I recommend even making a hidden space for just this purpose), THEN BOOM you can then filter the documents by selecting change space (or in my example "community" in the first screenshot) in the upper left of the Document Management interface. You will then ONLY see documents located in your special hidden "Lost and Found" space and instantly find your DELETED document in it! Then you can restore the document from there, and MOVE it back into the old social group or open space.
friendly disclaimer: I am a system admin on an on-premise (gasp I know) Jive instance running 8.x
We ,at ThoughtWorks, have created bunch of custom tiles and would like to share the learnings/implementations of the same.
We have used 'Tiles' feature of Jive to make sure the information is shared in an intuitive graphical way.
More on the this tile:
Image URL: The URL for the background image of each link
Link Text: The text as it should appear on the grid
Link URL: The URL where it should take you to on clicking the image
Color Picker: Choose the colour of your tile’s title
We have built this tile using React.
The tile-code is open sourced under AGPL.
What are Tiles:
Building custom tiles:
This is a quick post to share an idea from Keeley Sorokti.
We've been working on ways to get more people to not only download Jive for Office, but to understand how easy and useful it is. Keeley settled upon using an activity that we all love to do - co-create a summer reading list.
So we are actually accomplishing three things here (at least):
Thanks, Keeley, for this idea that is getting so many people excited about Jive for Office!
TemboSocial has released Ideas, a robust Idea Collaboration Add-On for Jive.
Multiple Idea discussions can run simultaneously on any page within Jive.
Page owners can easily add and configure their own idea discussion to immediately solicit ideas with their group or team on any subject.
Experts and Moderators can be added directly from the Settings tab.
TemboSocial Ideas enables experts and moderators to curate the best contributions and update the activity state to reflect when an idea is closed, under review or graduated.
The best ideas don't always come from one person. Empower participants to shape the conversation, surface meaningful content to others and contribute sentiment data to the reporting algorithm that will identify the most valuable ideas for each discussion.
Participants can filter between Top ideas, Trending ideas, Recent ideas or by the current review status. Easily keep track of all ‘Your Stuff’ where you are a contributor to an idea discussion.
With Ideas you can leverage the crowd to do much more than just vote for the ideas they like. They can also classify comments submitted to each idea with social tagging.
Advanced algorithms reduce duplicate ideas. Fewer duplicate ideas contributes to higher levels of activity since there is less annoying repetition. Addressing duplicate ideas also ensures that energy of a great idea is not watered down across multiple discussions.
The user interface brings a contemporary feel to your idea discussions, and fits perfectly into any Jive page.
When your internal tools work and feel like the social tools your employees use outside the office, you are able to boost participation and foster a culture of innovation.
TemboSocial’s latest innovation is called Enterprise Admin for Surveys, Forms and Polls. Enterprise Admin introduces individual user account access where you no longer need to share access with your colleagues, manage folders or have others view your projects.
With TemboSocial Enterprise Admin for Surveys, Forms and Polls, you can have your own personal account, create and report on your own content, and publish directly to any Intranet page without needing IT support.
You can also build project teams and collaborate with colleagues to edit, publish, or view the reporting.
See how it works in the short video below.
TemboSocial Surveys, Forms and Polls is now available from Jive and can be added to your existing contract. Ask your Intranet team if they are planning to upgrade to TemboSocial Enterprise Admin or contact your Jive Rep for more information.
Life can get overwhelming sometimes. Perhaps, for example, your vendor gets acquired right before your manager announces she's leaving days after your intern is leaving and around the same time you are apartment hunting and planning for a move. Maybe that's where your life is right now. And maybe you're pretty stressed out. But while that may not be everyone's exact story, we can all sympathize and empathize with the feeling of being overwhelmed, and we can survive by gathering together and supporting each other within our community.
JiveWorks is successful because of the people who participate in it - the people who ask, who share, who question, who suggest. We are the power of community. And we are a community in turmoil. We're facing change and a future of unknowns and that is always scary. But we're facing it together, and that gives me hope.
My grandfather was born in Estonia (for those of you who are geographically unaware, Estonia is the northernmost Baltic state, now a member of the EU, chilling right below Finland). Estonia had a tumultuous history, spending centuries under the rule of various different countries, gaining temporary independence in the beginning of the 20th century and then again, with finality, in 1991. That was only 26 years ago, but you'd never be able to tell. Estonia has an estimated 350 startups - one for every 3,700 citizens. Estonia was the first country in the world to adopt online voting. Over 98% of bank transactions done and prescriptions prescribed are online, and the 98% of taxes completed online take an average of 5 minutes. Estonia ranked first in the last Freedom of the Net index, the global internet freedom chart. Estonia has a countrywide wireless intranet and over 95% of the territory is 4G connected. Plus, Skype was invented there. So, you're welcome.
A huge component of Estonia's success as a country has been their history of song. Estonians have one of the biggest collections of folk songs in the world and have been hosting an Estonian song celebration since 1869. In that first song festival, all the songs were in Estonian and Lydia Koidula assisted with preparations and fund-raising, an unusual role for a woman at the time. The 1950 song festival was during a very dark era of Soviet oppression, but the Estonian choirs maintained their history and heritage and desire for freedom, even while singing Soviet propaganda songs. I was fortunate enough to attend the Estonian Song Festival in 2014 (the event is now held every five years and is one of the largest amateur choral events in the world). I cannot possibly convey how powerful it was to be sitting in a crowd of 100,000 people listening to 30,000 voices singing together.
The members of this small country have been coming together to sing their traditional songs in their native language, wearing their native dress, for nearly 150 years. Estonians, by nature, are not particularly emotional people. They are rational and practical and their lives are driven by efficiency. But when it comes to song, they will sing loud and proud and with all of their heart. Through their community, they held strong, they never let go of the hope for freedom, and together, they made a remarkable Estonia.
We are going through our own version of turmoil, but we also have our own version of community. Let us sing loud and proud and with all of our heart. Let us band together to stay strong and keep hold of hope. We can share, vent, laugh, ask, and scream when needed. But we'll do it together.
Jive Works best when we work together.
Workaround - (Depending on your version and implementation of Jive.) When encountering an image float issue consider the following to help improve your content presentations. There are pros and cons to each and this simply documents a few simple steps you can try on your own.
>> Use ONLY - If your editor does NOT have image float enabled or is not available. <<
Use this for Jive documents or blogs. Anytime you want to 'float' an image left or right of your text. Need something to float right, then select Align Right instead.
Step 1: Add your text
Step 2: Add your image, just before the first letter of your text
Step 3: Select the text, then Shift + Click the image to select the text and image
Step 4: In the editor tool set, click Align Left
Step 5: In the editor tool set, click Source Code <html> locate your image an add; style="margin:20px;" (this will provide some space between your image and text)
Step 6: In the editor tool set, click Source Code <html> locate the end of your content section and add a clear:both style. (will keep other content from bunching up)
A simple example of how this workaround will work and display. May not work in all situations and may impact how people view the content in streams, mobile or email.
This suggested work around may also be impacted upon a new Jive release or if the editor UI gets updated, i.e. you may need to revisit your content and fix it.
Breaks - in typical html after an float has been added a clear float would be needed to ensure content sections are clearly separated.
A simple <br style="clear: both;" /> may work. No need to keep hitting return to create space.
Use this for Jive documents or blogs. Anytime you want to 'float' an image left or right of your text. No floats needed.
Step 1: In the editor tool set, click Table. Create a 2 column table.
Step 2: Make sure your table is set to 100% in the Table Properties and that your columns are set to 25% / 75% in the column properties. (this is to help ensure your layout scales and is not cut off when viewed in smaller screen sizes.
Step 3: Add your image in the first cell, THEN add your text in the second cell. In the cell property click align top.
Step 4: In the editor tool set, click Source Code <html> and add; style="width:100%; height:auto;" (this will ensure your image scales to different screen sizes and if displayed in a doc viewer tile)
Step 5: In the Table Properties, set border to Zero 0 OR border color to white #ffffff
DO NOT: Click on image to resize OR click on a column to adjust. This will set the table back to pixels, thus breaking the auto resizing when viewing in other screen sizes and the document viewer. This must remain percentage based.
Using a table might be another way to present your content and images. The drawback is understanding and dealing with a few 'quirks' with the table itself, depending on your editor.
As stated above this option may obsolete once the issue is fixed, however you can use this method anytime if it is of value to you.
You determine how to best represent your content. Knowing when to put just the right amount of text in relationship to the image is your choice. This just illustrates some options you may want to implement if you are struggling with layout issues. Many can recognize that the float issue should simply be fixed, rather than providing workarounds. However until the issue can be corrected and properly addressed the above suggestions may work for you - we all use various Jive instances and may experience the same or similar issues.
So while I’m travelling I thought I’d share what I’m most looking forward to, the value i’m planning to get out of it, what I’ll be doing and the take homes I really want to come back with to share with you!
Join me live at JiveWorld 17 on Twitter! Follow @dtdotme
The event itself is three days long from Monday to Wednesday, starting with the pre-conference on Monday, which is an all day boot camp for new communities and community managers on the Monday. The conference itself starts on Tuesday with the keynote from Jive then moves on to talks in six focussed education tracks until the end of Wednesday. You can stick to a track or attend separate sessions, whatever works.
Alongside all of that is a partner expo, networking and meet up events and breakout sessions.
The 6 tracks are:
– Product innovation – looking at Jive’s product roadmap
– Driving engagement and adoption – strategies and techniques from customers
– Industry focus – how Jive enables transformation
– Learning and development – how to find information and leverage insights
– Managing and measuring mature communities – addressing the challenges of mature communities
– Why Jive? – how to explain Jive to leaders
And there’s plenty of sessions to support it – check out the image below to look through what’s available.
We’ll also be taking part too! Me and Mark Mazza be discussing our journey at Lloyds Banking Group in our ‘Creating a collaborative culture’ talk and I’ll be supporting boot camp day 1 and sitting on the ‘Stealth adoption’ panel to discuss adoption tactics in mature communities.
Getting value in conferences is all about pre-networking and forward planning, knowing what you’ll attend, who you want to talk to and what you want to get out of it. Here’s what’s on my agenda.
Our community’s reaching 2+ years now and the big thing for me is the best things to do next. Where can we add the most value, what’s going to engage the most people and what’s worked well for other organisations?
I’m also interested in value proving both for the community and community mangers themselves. How can we really extract and articulate the value we’re adding and how can community managers get the recognition they deserve for the hard work they’re putting in.
Some of you may be asking ‘aren’t you interested in what’s next for the product?’, which I am, but not that much. Jive will be sharing what’s next in their keynote which is rolled out to cloud customers first and even then there can be a significant delay before you see those features, often beyond a year. Ultimately I’m only interested in what’s available to us right now or very soon and I’m not wanting to get distracted by the bright lights of product development.
Clearly the ‘Managing and measuring communities‘ track is something that I’m focusing on but I’ll be jumping between tracks to really drill into the key areas that interest me. Jive will be recording all the sessions for playback later so I’m focussing on what will add the most value and the sessions I can really grill the speakers with questions in
I’m really looking forward to facilitating the boot camp. It’s great to be able to support other businesses with our learnings and it’s always good to reset to see what early communities challenges are. They often overlap across industry’s and it’s refreshing to see others having the same challenges, it makes you feel better about your own! I’m also looking for those nuggets of things they’ve tried that have worked well to bring back to you all.
I know a lot of the speakers already so I’ll be grabbing them on Monday to find out more about their sessions and vet them ahead of time to make sure I’m attending the best ones! Assuming they stay as interesting as the descriptions, here’s what I have planned.
I’ll be attending How to think about your investment in a collaboration solution on Tuesday midday. With the Collaboration Programme coming to a close at the end of this year this ones really important to us as we look to sum up the success and value of the platform. I really want to dig into the big numbers, how we prove that it was the right thing to do and how much value our community is adding.
Sadly I can’t attend two so I’ll be watching The (corporate) world is flat: Using Jive to increase communication between executives and all associates later, which looks really insightful.
On Tuesday afternoon I’ll attend How do I prove my value? Measuring and making the case to grow the team, looking at that proving the value of community managers element.
My goal (some may call it a dream) is for community management to be an official role in Lloyds Banking Group and I’d love to be able to show how their value can be proved to support growing teams.
The final session I’ll be attending on Tuesday is Citi’s transformation journey: Igniting employee engagement and productivity across the globe in a highly regulated industry which by its title I think is pretty self explanatory! It’ll be great to see another banks journey and how they overcame similar challenges.
Anyone who knows me knows I love my data, so Wednesday’s first session is a no-brainier – Driving adoption with data ? That’s right up my street.
The next set of sessions on Wednesday don’t really apply to us although I’m interested in watching Innovating on Tradition – Using Jive to build social learning experiences later. In this part of the day I’ll get the most value out of networking and unsurprisingly I have a list of people to find!
The third session is the Stealth tactics for driving adoption panel I’ll be attending. I’ll be joined by New York Life Insurance, Euroclear and Judi Cardinal from Akamai. Me and Judi are basically the same mind on community management and it’ll be great to meet her in person and compare notes our communities which are at the same maturity and have similar challenges.
I’ll close the sessions with Getting your community groove back – the fine art of reengaging customers and keeping your program relevant which it the most exactly matching title there is. Really looking forward to this one to discover new ways of engaging our community. I’ll also be watching the ‘Our digital journey: 145,000 employees unified with a seamless collaboration experience’ later to see how Societe Generale are making collaboration an experience, not a specific tool.
That’s a packaged agenda and of course they’ll be plenty of networking throughout all of that too. I’ll be sharing updates on the sessions, key learnings, takeaways, thoughts and challenges here so stay tuned.
Jot it in the comments and I’ll find out for you! Got something you’d like to learn? Let me know and I’ll listen out for you
Hi everyone, hope you had a great Easter break! Ours was filled with lots of Easter fun with the kids, visiting parks and zoos collecting eggs and having lots of fun.
As we ran between hedges a glimpse of collaboration flashed before me (sadly) and it got me thinking about the process of egg hunts and how comparable it was to how we find, or don’t find, answers in LBG.
When we started the hunts we were given a map of the area that outlined the egg zones we’d be hunting in - of course the actual egg locations weren’t on there, we’d have to find them ourselves.
As we hunted through vegetation there were plenty of misses and plenty of false egg sightings with high hopes raised and dashed but we kept going, confident that more chocolate was out there!
We made a lot of progress at first but as our eggs increased the time between findings became longer and longer. We asked the staff if there were any more, at times different people pointed out areas that could be the right ones only to find they’d been looted already or they’d just say ‘sorry I didn’t put them out’. We kept going hoping for more until eventually we decided we’d got enough, or had enough, and it was time to get eating.
So how does that compare to how we find answers in this business?
We start with our rough map, Interchange, bringing us through divisions and departments in the hope that the information is stored hierarchically and we already know under what team we’d find it. Just let an egg hunt, eggs locations change for each hunt and so do teams and structures, making finding the right team a real challenge.
We look around the teams we think might be right only to find the answers aren't there, so we try somewhere else with a trial and error approach and that doesn’t work out either.
We try asking other egg hunters, checking search for more the right answer. Loads of suggestions come back, we look into those and there’s similar things but not the egg were looking for.
So we approach the egg hunt staff, usually a mailbox for a team we don't know. We wait a few days to hear back only to be told that they don't know where the egg is but they know the egg layer.
We contact the egg layer who says they actually just planned the egg hunt laying. The actual layer is somewhere else and to ask the egg laying team if they know more.
We ask the egg laying team and finally find the layer and we find our egg - hooray! We scoff that egg straight away and don't tell anyone else that that's where the eggs are.
An answer found and a success for business? Yes, except for the amount of time and resources it’s taken to resolve it.
We collaborate to avoid these problems by making what we do less hierarchical, more open and discoverable.
Instead of organizing information into hierarchies, it's organised into interests that we actually look for - Egg Hunt groups, not Zoo owners > Marketing teams > Activity teams > Egg Hunt setters > Egg hunt layers.
Instead of the information being buried, it's made open so others can discover it through search and self service the answer, saving everyone time.
And when the answer can't be found, it's open to others with similar interests to support it. They can point us in the right direction and to the people that know the answer.
That all saves time, energy and effort and is a cornerstone to why collaboration is so important. It cuts out the hunting and gets us to the outcome, fast. That makes us more agile, more responsive and ultimately more secure as businesses of the future.
The Movie: The Breakfast Club
The Lesson: You never know who you can learn from.
When you’re on your Community, you are in a room with hundreds or thousands of people who have different knowledge and different expertise than you. It may not be immediately obvious who can help you, but with a Community, you can connect in ways that might surprise you.
Look for help in unlikely places. All profile information is searchable, as is all content on and uploaded to the Community, so when you are looking for expertise or information on a subject, check not only content results in your searches, but also people results as well. You can then use the direct message or @mention functionalities to reach out. Who knows? The expert you need may have been sitting two desks or two blocks away from you the whole time.
Does that answer your question?
Sincerely yours, the Community Club
The Movie: Ferris Beuler’s Day Off
The Lesson: Life moves pretty fast. If you don't stop and look around once and a while, you could miss it.
The Activity Streams can be the most useful tools for you to keep your finger on the pulse of the whole Community, your topics of interest, and your personal connections, but only if you take a moment of your time to stop and look.
Take the convertible out for a spin. Search, discover, and follow people, places, content, and tags that you care about. Put some miles on that mouse! Don't worry, if you put the car in reverse, the miles will come off the odometer.
Be who you want to be. Use the Community as a platform to create a persona for yourself. Be honest in all you write. The Community is an online tool where you can pen insights and responses that share your best opinions. You too can be Abe Froman, the Sausage King of Chicago.
The Movie: Ratatouille
The Lesson: Anyone can cook.
In Ratatouille, Chef ___’s motto is that “anyone can cook,” and what Remmy, the main character, who happens to also be a rat, teaches us throughout the film is that this doesn’t necessarily mean that any Joe or Sally who picks up a skillet will be able to make a perfect filet, but rather that the most spectacular chefs could come from anywhere
Expand your Network.
Find and Share Recipes in the Social Cookbook.
In the first two posts of this series [Using email to drive adoption & understand your people (pt.1) and Using email to drive adoption & understand your people (pt.2)] I looked at the inner workings of an email campaign to 1,000 people who'd been previously communicated to but hadn't registered on Hive. Their interactions would be tracked and their propensities to take action according to different messaging measured to discover the most effective ways to communicate collaboration.
In this final post of the series I'll dive into the results, what worked, what didn't, what people responded to and their backgrounds. This ones going to be good so read on! If you haven't read the first two posts yet I recommend going back to them first to give these results the proper context.
|People responded to...||and didn't respond to...|
|Registrations...||Sign up's for the quick starts...|
So let's look into those results a little. The expectation of trust being a key driver really showed in the results with response rates significantly higher for stories from real people converting the most colleagues overall. The sense of direct value was particularly prevalent in the results too. People responded to things that showed them direct value to what they do, day in, day out. This is the danger of trying to create too broad communities - if the community doesn't have clear value in the day to day it'll be far more difficult to drive engagement in the early stages.
One surprising area of the results was the lack of engagement with messages regarding missing out. Statements like '1,000 of your colleagues are already collaborating' didn't work. I'd track that back to the findings above again - if people don't see value to them they're not likely to get engaged. After all, they're getting on with their work fine as they are, why complicate things?
Another area that was really interesting was engagement went up as grades increased, which I hadn't expected. It seems defining ways of working for lower grades is absolutely crucial, probably because the lower you go the more process driven you can be and if something comes along which isn't part of your core role and not a process you have to follow it can be seen as optional and therefore overlooked.
Conversion rates were way lower for contractors in it was only in the final 'use it or lose it' email that they started converting. That makes sense as they've been brought in for a specific job in a specific way and they're here for a fixed period. Why invest in Hive if they're not directed to? It raises an important area for communications; if you have a large contractor population, you need to be more direct with your messaging.
What was even more powerful was the insights into each email and the propensities to respond. Let’s have at look at what worked best.
Day 1 – about me and my story
The beginning of the story, outlining my journey to a new way of working.
The email performed well with high levels of registrations and quick start take up. As the link for the quick start was at the bottom, the high performance means people were scrolling to the bottom of the story and showing high interest levels in the content.
The email attracted colleagues across all grades, converting higher (proportionally) as levels increased.
Day 2 – showing existing value
The day 2 email had stronger calls to action and promoted other teams working on the platform. However, despite its large banners and mentions of high volumes of people in their area already working on the platform, the email converted lowest overall and of those conversions, only attracting lower grade staff.Its performance suggests colleagues need actions or stories that they directly affect them and aren’t motivated to action by highlighting a lack of inaction.
It also shows that universal statements on how Hive can support them are unlikely to convert and more detail is needed.
Day 3 – giving back
Day 4 – Group 2 – for people against collaboration
This email included strong messages on urgency and answers to common challenges to collaboration.
The email performed best out of all emails to date, probably due to its high urgency. Registrations spanned the level and saw good take up from higher grades and contractors which had been previously difficult to convert.
Lower grades were the least responsive, supporting the conclusion that the mid-grades are most responsive to direct examples. Despite the call to action being at the bottom of the email, the quick starts also saw good take-up, indicating a high level of readership for the content.
You made it to the end! I hope this study provides some insights into what can work effectively for you and areas to consider for communicating and inspiring collaboration.
For me, the most important part of beginning collaboration is the journey – understanding where people are coming and making no assumptions about how they’ll work in future. The best collaborative communications understand that people work differently, but also appreciate that collaboration may be something they do (or believe they do) already.
The definitions of collaboration vary and it’s not something you do for the sake of it. It’s got to add value for the individual and teams and that value has to be seen in a relevant way to inspire others to do the same. Generic, universally applicable statements don’t convert. People want to see how it’s going to change their working lives and why they should make a change – after all, they’ve made it this far without it…
Do these results match what you're seeing? What's different and how can we overcome objections to collaboration?
In the first post of this series Using email to drive adoption & understand your people (pt.1) I discussed how I used an email marketing campaign sent to 1,000 people who had previously received communications about Hive but had not taken any action.
In it I discussed how the campaign would track their responses to discover their key objections for collaboration and what messages they responded to. The campaign converted 38% of the audience and showed just how effective trust is to bring people on the journey to better ways of working. If you haven't read part 1 make sure you do first!
In this post I'll look at how the campaign worked in detail, what emails were sent and how they were used to measure success.
Let’s get to it
The campaign was 4 emails across 5 days, one per day with a break before the last one – so that’s an email on Monday, Tuesday, Wednesday and Friday. Each email also contained a second subscription link – a chance to opt-into a three day quick start campaign that would take them through the basics of getting started in the community and collaborating.
Here’s how they looked:
|Day 1||Day 2||Day 3||Day off|
|Story that endears the reader to the sender||How the platforms being used now||Providing value with tips to use now||Give the readers a break, no email today||Successes and how to take part||Answers to objections|
Opt-in for a three day quick start guide
Day 1 – starting the story
This first email would be coming out of nowhere for the recipient, so it was really important that it wasn’t just selling.
Instead it was an introduction – a story about me, the collaborative journey I’d been on and how it changed the way I worked for the better. It was there to help people get to know me, that I’d be talking to them this week, give them some background and establish trust. It was also designed to create intrigue for future action or immediate action from people that connected with me straight away.
Hi [first name]. I’m [your name and job title]. I’d like to show you how our community has changed the way I work – and could do the same for you.
Back in the day
Before I worked on [our community] I was in the [team name and description of what you did] – and it wasn’t easy. What made it difficult was the way we operated. I couldn’t find the information I needed. Everything had a process and business areas didn’t talk to each other. I couldn’t see what was being done and all the hurdles stopped me from working effectively.
Day 2 – showing existing value
Day 2 continues the story. In the first email they discovered how collaboration can make work better. In day 2, I shared how it’s already making work better for their teams and how they’re missing out.
Changing behaviors towards collaboration is about showing value, so I didn’t just linking to the homepage. The call to action linked to a specific group relevant to the recipient that they see immediate value in.
Yesterday I shared my journey to a better way of working through [our community]. Today I’d like to tell you about all the ways [our community] can make your work better!
It’s already started
Did you know that over [number of your people on the community] from [name of teams] colleagues are already working on [name of work]? They’re collaborating through a group called [your group name and link to it] to [purpose of your group].
Day 3 – giving back
By day 3 they’ve already heard from me twice and if they haven’t taken action already, they could be getting annoyed. So day 3 was about providing value by helping them with time and cost saving tips. Not tips how to use the platform, they’re not on it so they’re useless at this point. Instead, I used tips that applied to the work they’re doing now.
But… I’m not just giving them tips, I’m giving them tips that came from the community and collaboration, while at the same time introducing them to people they don’t know and creating valuable connections for the future.
Yesterday we discovered your colleagues on [your community] and how they’re making work better.
Today in my penultimate email I’d like to share some fantastic tips from the Hive community that’s making their work easier!
Adding public holidays to your calendar
Add public holidays to your calendar in a few clicks!
Go to Options > Calendar > Add Holidays, and choose the countries that you are working with.
– by Norman Taylor –
Day 4 – time to take action
Day 4 is the final email and if they haven’t taken action yet it’s time for them to take action. Whether they’re deprioritising doing it or they’re against the whole concept, I wanted to urge them into action and find out why they haven’t taken it yet.
On day 4 I took the people that hadn’t acted yet and randomly sorted them into two groups, half receiving one email and half the other.
Group 1’s email was targeted at people that are pro collaboration but aren’t convinced yet. It was designed to give them absolutely no doubt that there’s value in joining by providing them with a huge list of successes and links to find out more. Whatever their area and whatever they do, they’d have something that should interest them.
Group 2’s email was targeted at people that are against collaboration, addressing key objections head on. Objections like why collaboration isn’t just a flash in the pan, why it’s supported by our leaders, how it aligns to our strategy and how it supports our business. It challenged their anti-collaborative behaviour directly and prompted them to get involved or tell us why they were against it.
It’s my last email today so I’d like to talk about all the amazing things happening in the community! With over [total] colleagues online, it’s no surprise that the community has seen great successes already – here’s some highlights…
[Our community] gives everyone the chance to share their thoughts and we’ve seen real success for leaders that have used it to communicate. [Leader in their area] shares his thoughts to his teams via his weekly blog and [another leader in their area] is very active, starting and getting involved in discussions with his teams.
Feedback from the top
When graduate [name] asked us if we attended training after school, she received a great response from the community and support from [leader] to talk to a group of apprentices about his own experiences.
It’s my last email today and your last chance to join – so what’s holding you back?
It’s tempting to keep putting it off, there’s lots of work to do and it’s not a priority. But here’s why you really need to try itand why it’s so important to our business.
Why it’s the real thing
[Our community] is supported by [our strategy] to help our business collaborate more effectively. There’s over [total] colleagues on now and more to come. In short? [Our community] is real and it’s coming to you. Collaboration isn’t a buzz word, it’s happening now and you’ve got to try it to experience it.
How it’s supported by our leaders
The entire leadership teamis on our community. Leaders like [X, Y, Z] regularly blog, share and input to discuss strategy and objectives.
In the last post of this series I'll go through each of the emails and discuss exactly who responded to each of the emails and calls to action. There's loads of great insights including how old they were, what grade, whether they were permanent or contractors, whether they completed the quick starts, what worked and what didn't. Don't miss the final one, it's going to be good!
What are the key drivers for collaboration in your business and what's holding people back? Share your stories in the comments.