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Jive Internal Communities

1 Post authored by: blamb

Just last month, we found out that our Jive Intranet, which we call Commvault CONNECT, was the recipient of the Ragan Communication Social Intranet Award. We were ecstatic to win, but especially proud because of how far our communication, collaboration, and engagement has come since we first launched CONNECT back in 2015.


Where We Started


In 2015, our organization looked very different than it does now. Back in 2015, we were a global, publicly-traded company of a few thousand employees in the midst of a transformation - we were faced with a changing market, and our company had evolved in many aspects of the business – from product innovation and development, to brand and messages, to partnerships and the sales model. We also had new people joining, as our public company continued to grow in size and span across the world.


As with any global organization, we needed to keep our employees informed and engaged, and provide our senior leadership teams with the ability to communicate directly with our employees around the world. We also needed to provide a way for our cross-functional teams to collaborate.


Our only communications vehicles were email and virtual meetings and in terms of collaboration, the only way to share files outside of email were various SharePoint sites, many of which were outdated, with no social capabilities embedded. Too often, to find content, the solution was to “know a guy”. This was an inadequate solution in our growing environment – with an increasing number of new hires joining, and our business transforming, we needed a social intranet, and that was when we brought in Jive and created Commvault CONNECT.  


Our Goals & How We Achieved Them


We had three goals for CONNECT:


1: Find Content Easily


First and foremost, we needed to use the intranet as a way for our employees to find and store content. With cross-functional collaboration happening daily, we needed a way for someone in sales to easily find something in marketing without having to contact a marketing rep, or a new hire to find information about onboarding from HR. The goal was to make finding content as simple as a search.


We needed to create a database of information, so we set up Department Specific spaces. Need information on benefits? Check out the Human Resources Space. How about information on our legal processes? The Legal Space is just a click away.


One of our best use cases of success is the Pricing and Licensing Space. The team was originally getting 150+ questions per week via email, many of which were repetitive questions. To get the team out of email, and to create a more effiicent system for all involved, the team built a Q&A library in the Pricing and Licensing Space with over 2,400 questions. The 150+ emails per week turned into about 250 questions per quarter, as the FAQ database provided employees with the resources they needed.


2: Provide a Communications Platform for our Leadership & Employees


Our intranet needed to become our communication hub. We were moving away from static, one-way communication and looking to drive engagement through open discussions being published by our senior leaders. We also wanted to create a tool where employees could communicate cross-functionally to drive better collaboration and information sharing across silos.


We achieved our communications goals with a series of spaces and ways for our employees to receive news. When you first log in to CONNECT, our homepage is like the front of a newspaper, showcasing the most important information from around the org from our leadership team and our employees. Our homepage links to the most important content from around the organization, which is manually curated on a bi-weekly basis. We also have a Company News space that houses critical news from our organization and includes press releases, org announcements, and executive communications.


Commvault CONNECT also allowed for us to engage and communicate with global employees around point-in-time activities. During our global customer conference, Commvault GO, employees shared back blogs, photos, social content, and live streamed the action. Another example was our 20th anniversary celebration at headquarters, during which we invited global employees to share their own histories and give shout-outs to their peers.


All of our content is published in the forms of blogs, documents, videos, or discussions and allow for employees to "join the conversation” with one another regardless of where they are in the world. 


3: Showcase Our Unique Culture


We wanted a platform that we could use to extend and build on our company’s unique culture, that would in turn, help us to better engage our employees.


One of the channels we use on social media to showcase our culture is Commvault Life. We extended this channel as a part of our intranet, creating a Commvault Life space, where our employees were encouraged to share photos and write blogs about Commvault culture and people. This space became a home for stories about volunteer work, photos from holiday parties, or even congratulations to employees on the birth of a new child – stories that are personal and connect each another on a human level.


Our intranet also allowed for additional special interests group throughout our organization.


The Commvault Women in Technology group was the first special interest group to launch in 2016, and has been a hub for creating a worldwide community to support women's professional development. A Sustainability space grew out of efforts around an internal CSR campaign. We have regional spaces, such as EMEA, APAC, Greater China Region, MESAT, and ANZ where employees share events, photos, and build regional communities. Our newest example is Commvault RoadDawgs, where motorcycle enthusiasts from around the globe can show off photos, talk about local events, and share stories of recent rides. All this helps to connect people around common interests and form a community that strengthens overall collaboration in support of business goals.



The Results


Within the first four months of rolling out CONNECT, we were outperforming industry averages for community participation with 96% of all employees registered on CONNECT; soon after, this went up to 98% and has remained. In the first year, 79% of employees were active (meaning they logged in at least once in a 30-day period), which is 4% above The Community Roundtable's industry benchmark for internal employee communities.


In the second year of using CONNECT, participation continued to rise as we rolled out new use cases and campaigns each quarter. Our active users have increased from 79% to 84% (9% over benchmark), average daily views increased by 38%, and the number of employees logging in daily increased by 6%, up to 35%.


At the end of year two, we conducted a survey to solicit feedback. We asked, "How likely would you be to recommend CONNECT to a colleague?" The mean score was 8.1 and 21% of employees gave a perfect score of 10.



Engaged and Interactive - Why Jive?


Our Jive platform gave us the tool we needed to promote collaboration and communication within our organization and transform the way we work. Creating an easy user experience, and the added bonus of being mobile friendly, our employees, at every level, location, and hour are able to be connected with the organization.

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