Janice Diner published an interesting article about the emerging opportunity for the CMO (Chief Marketing Officer). Some points from Janice's column:

 

  1. "Gartner predicts that by 2017 the CMO will spend more on IT than the CIO." (Wow)
  2. "Many organizations are tapping gamification strategies to increase product sales." (Must be music to the ears of Bunchball, a Jive !Apps partner)
  3. "Marketing is undergoing its biggest shift in decades and the emerging social business opportunities for the CMO are groundbreaking." (Right on)

 

You can read the full article here:

 

Social Business ROI - the Emerging Opportunity for the CMO | ClickZ