The ability to drive awareness and interest in a company's products and/or services. And it’s the marriage of marketing campaigns and programs, and mediums coupled with sales to achieve success.
Available Marketing DemandGen Mediums:
Webcast/On Demand Webinars
Research and Content
Website (Mobile/ Micro sites)
What is Brand Marketing?
Brand can be a term, a design, name, symbol, or any feature or treatment that identifies one’s sellers goods or services as distinct from those of other sellers (including competitors).
Brand Awareness vs. Demand Generation:
Brand Awareness Goal: To increase Jive’s recognition, footprint in designated markets (North America, EMEA, and APAC) and create an emotional connection between products, companies and their customers and constituents.
DemandGen’s Goal: To educate and create product awareness to our target audience as our product relates to overall pain points experienced by other companies, customers, and constituents. To offer continued dialog to prospects and customers in order to secure buying or loyalty preference.
What is Integrated Marketing?
Utilizing different marketing mediums and leveraging (drive these mediums) a similar and cohesive message that is directed at your target market and aligned with business objectives.
Configure your Jive Community experience by selecting a track. We'll use this track on the homepage to show you relevant content and help you find resources quickly. You can change your track easily from the homepage or your profile.
As a community manager, you're an ambassador for your Jive community as you build places, curate content and engage with fellow community members. To help you go further with your site, we'll share success stories and other resources.
Whether considering a new purchase or working on an upgrade, technology managers need insight on the best ways to implement a community and learn more about the various upgrades in software releases.
An effective community starts with sound business strategy. As your community matures, you'll want to learn and share best practices for implementation and continued success.
Whether you're a developer, system administrator or a designer, you need insight on building a great user experience for your Jive community. Get the scoop on theming, API's, upgrades and more.
We've got a special area for partners to get essential information and best practices they need for describing and selling Jive to potential customers.
Whether or not you have a specific role in your Jive community, this track highlights areas of interest to Jive users such as training materials, community best practices and an opportunity to network with other customers.