What is Demand Generation (aka DemandGen)?


The ability to drive awareness and interest in a company's products and/or services.  And it’s the marriage of marketing campaigns and programs, and mediums coupled with sales to achieve success.


Available Marketing DemandGen Mediums:

  • Direct Marketing
  • Online Marketing
  • Google Adwords
  • Webcast/On Demand Webinars
  • Research and Content
  • Website (Mobile/ Micro sites)
  • Public Relations
  • Social
  • Advertising
  • Events



What is Brand Marketing?

Brand can be a term, a design, name, symbol, or any feature or treatment that identifies one’s sellers goods or services as distinct from those of other sellers (including competitors).


Brand Awareness vs. Demand Generation:


Brand Awareness Goal:  To increase Jive’s recognition, footprint in designated markets (North America, EMEA, and APAC) and create an emotional connection between products, companies and their customers and constituents.


DemandGen’s Goal:  To educate and create product awareness to our target audience as our product relates to overall pain points experienced by other companies, customers, and constituents.  To offer continued dialog to prospects and customers in order to secure buying or loyalty preference.


What is Integrated Marketing?


Utilizing different marketing mediums and leveraging (drive these mediums) a similar and cohesive message that is directed at your target market and aligned with business objectives.