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This is the "White book" - counterpart to the business value blue book. This is to be shared under NDA only. This is a discussion point, not a hand out Use Case to Help IT do a better job Business Value Booklet - Individual Use Cases in PDF Format You need to pick one. Start with: - Strategic Alignment - Sales Enablement - Deal Cycle Management - Marketing Campaigns - Customer Service Please refer to this presentation when defining what is a Use Case and the business value associated with each one.