My second day at JiveWorld proved to be another win, as the day started with a powerful keynote presentation by our Jive staff and customers--and some surprise acrobatic guests. Where the morning was about exciting your senses, the afternoon was all about fueling your mind. I attended some product sessions, and one in particular that caught my interest highlighted the PWC + HeForShe community. All about creating gender equality by "inviting people around the world to stand together to create a bold, visible force," this community, powered by Jive is already making a huge impact around the world. Dale Meikle, Global Diversity and Inclusion Program Office Leader at PWC and Abraham Grigaitis, Enterprise Social and Digital Marketing Consultant at NetEffect Solutions presented the case for this community both from a humanitarian and a technology perspective. Both sides were compelling to me, as I loved learning about the way people can get involved in solving a huge issue (gender inequality) in small digestible chunks (right in their community), and from the technology end, how purposeful insights from analytics helped this community prosper.
Key lessons learned from setting up this community:
Business lead technology enables change - ensure that your community has a real business need and value in order to succeed. The more you illuminate this need to your community members, the more they'll believe in what you're doing.
Analytics are a forethought not an afterthought - keep what you want to accomplish front and center when working on and setting up your community. And if you're not getting what you set out to do, adjust your strategy accordingly.
Analytics are organic, not static; they need to adjust as your community matures - Keep in mind how your community changes over time and set realistic benchmarks and expectations. Your executive team will be grateful for it.
I encourage you to check out this Jive powered community and start being an agent of change for gender equality.