Skip navigation

JiveWorld16

2 Posts authored by: biray

I haven't met any community manger who doesn't want to learn tips and share practices on increasing member engagement in their communities. That's the holy grail of CM, right?! Therefore, obviously, I couldn't leave Jive World without attending the session Pick me, engage me, thrill me! Getting and keeping your audience engaged. Here were my three take-aways from the session.

 

Know Your Audience. Have a Goal. Pick things you can accurately measure.

Deanna Belle shared an overview of Cisco's integration of gamification into their live events (CiscoLIVE developer conference). She started with re-iterating the importance of knowing your audience (which we all know is key). But more importantly, she talked about ways to leverage gamification for engagement metrics. Daysha Carter stressed the importance of goal-setting, as well:

 

  • Determine what measurements are most important to your organization
  • Determine how you will measure your member/user engagement
  • Identify time intervals on which to measure your metrics

 

Another cool thing Cisco did was have a mission before the conference -- conference participants who completed the mission would get a t-shirt which they could then wear at the conference (hello - extra special swag, right?!)

 

What happened after the CiscoLIVE event? Their (DevNet) users exposed to the CiscoLIVE event gamification returned to the community 23% more often than (DevNet) users who were not exposed and 71% more often than all other community users. 33% of DevNet users have been active for at least 1 year post-event.

 

LOG OUT. Then, view your community.

This, of course, works only if you have an open community. Daysha Carter suggested viewing the community from an outside perspective to really help community managers learn something about the community from the general viewer perspective. This makes total sense! Depending on your community design (and permissions), it's important to see the types of content to which non-members are drawn to and the kinds of behaviors they have.

 

Use the announcement feature in the JIVE to promote content that is trending.

This is an interesting suggestion, actually. And I can see how it might help push featured content in community members inboxes (instead of always relying on the 'featured content' widget.)

 

Sometimes the simplest, most obvious solutions are the most impactful.

 

Thanks for a great session!

 

Rachel Happe never disappoints. From her sessions at FeverBee and CMX Summit - and now JIVE World 16 - there is always something in the way she delivers her message that inspires me to do more and motivates me to action. Her session Advanced Community Management – Becoming a Community Ninja: 5 Secrets of Community Black Ops was no exception!

 

My colleague and co-worker, Scott Dennis did an excellent job highlighting key points in the session Community Black Ops; Becoming a Community Ninja, Presentor Rachel Happe, Sessions Notes. So, I'll just share the three main take-aways that resonated with me.

 

Community Operations is critical in scaling a community.

Scaling our management efforts is always on the forefront of our community team (there are just four of us). While drafting up processes and procedures (i.e., Community Playbook) isn't the sexiest or most exciting part of our job, it's something incredibly necessary if we hope to grow. But who has the time, right?! This session was another reminder to focus time to operationalize our procedures. But also actually follow these processes, consistently. But let's be honest, this isn't always easy for community managers because the community is so dynamic and new (and often different) issues are often requiring our attention.

 

 

Community Management is like “Digital City Planning”

I love this analogy. (But I also loved the SimCity video game series). As community managers, we are architects, historians and curators, program facilitators, business analysts... and many other roles, as well. And often times we're wearing multiple hats. But approaching community management like city planning makes total sense!! The challenge is prioritizing these tasks and balancing our (multiple) roles, effectively.


Successful parts of community management comes when our fingerprints are not all over the community.

What I took away from this sentiment is that we should gain satisfaction from organizing a community that sustains itself. Imagine a community where a member asks a question and another member is the first to answer (not your support team or another community manager). Imagine a community when an idea is submitted and product manager responds, effectively. Imagine a community when community managers are helping to facilitate engagement and spending less time re-directing users or moving content from one space/place or approving members into a group - well, you know what I mean. When designing a community (the ecosystem), consider the behaviors you want to support. If people are totally confused about where to post things, what to post about, where to go to find things, how to connect, etc., then they may resort back to the behaviors and systems they are used to (i.e., using email to share information, connecting on LinkedIn, etc.).

 

If you attended this session, I'd welcome any feedback. More importantly, I'd love to learn if you have some best practices you'd like to share, as well. So we can all, one day, become community ninjas!