It's been a while since the last blog post (sorry about that). We've had lots of discussions here at T-Mobile about redirects and how they can be used, when to use them, and how to fix them when they break (like that ever happens). So today, we're going to spend some time talking about redirections and how you can use Jive to manage your rewrites.
A redirection is the action of routing a user from an accessed URL to another, seamlessly. Redirections are a helpful tool in preserving organic traffic from Google and Bing, when you want to consolidate down or make some page replacements on your community.
The most popular form in the world of SEO would be the 301 redirect. This type of redirect let's crawlers know the page has permanently moved to a new home. According to Moz, "301 redirect is the best method for implementing redirects on a website."
In the past, we've had to work with Jive Hosting to deploy redirects. From planning, to deployment, to testing, there are a lot of hands in the cookie jar. Making redirections come to life in previous versions of Jive could be quite a task—and that's if they launch smooth with no hiccups.
With Jive 7, you can manage everything at your fingertips. Once logged in your Jive instance, access the admin console. Then, go to System > Settings > Redirection Rules. From here, you can set up simple or regex (regular expression) redirections. This makes management for an admin much easier. If there is a problem with a redirect, such as a typo, or a redirect loop, it can fixed in seconds through the self-service method.
If all you want to do is replace one page with another, you'll find this process to be incredibly easy. Let's say you wanted to replace http://community.awesomesauce.com/DOC-1234 with http://community.awesomesauce.com/DOC-5678, for all time. First, pull up your Redirection Rules in the admin console. Then, put "DOC-1234" as the Input URL, and "DOC-5678" as the Output URL. Since this is a one page replacing another, you'll leave the Rule type set to "simple", and change the Redirection type to "301 redirect". Click Save and the redirection is live. It's that easy.
One final thought
If you're reading this and don't have Jive 7, don't fret. The Custom Redirection Plugin can be used with Jive 5 and 6. You'll gain the ability to manage all of your redirections without having to upgrade to Jive's latest and greatest.