Social networking success and successful content are one and the same.
We all want out social networking efforts to bear fruit. Preferably green fruit with portraits of Ben Franklin on them. To arrive at that happy state of affairs we will use:
- the Web
- social networking
Here's the rub. Being successful online, and offline as the offline world will contribute as well, depends on the quality, the success really, of your content. A successful social networking campaign delivers valuable content. What's valuable content? Content that saves time, money, effort, or just makes things easier which saves all of those things.
There is just no getting around that. This is so true, and so necessary, that content curation has arrived. What's that? It's using other peoples content for your own ends. Think of a curator in a museum. The curator does not create the works on display, but does decide what to display.
It works the same way with content. This is popular because it saves you from the expense of creating content. So far so good, no? Sounding better and better. Yes it is. Until you realize that your expertise, wisdom, experience and expertise will never see the light of day. That you will be relying on other people for your success - or failure.
But, hey!, if content curation works for you, use it. Keep in mind that the success of your social networking campaiagn and content are one and the same. Yes, they are.
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