At Northstar Travel Media, we realized that there was a wealth of talent in our company but that we lacked a forum to connect us, foster ideas or encourage growth. It was obvious that many employees were not acquainted with each other or aware of the roles fellow employees fill at their respective brands. We identified the need to facilitate networking and collaboration across all of our brands and offices, so that we could harness each other’s talents and build a stronger, more cohesive company. We shopped around for half a year, demoing different collaboration platforms and after seeing Jive and realizing that it had everything we wanted in a social intranet and more, we knew we had to have it. Jive was lightyears ahead of the competition, and we at Northstar only align ourselves with the strongest, most reliable companies in the industry. Making the decision to go with Jive was a natural fit.