0 Replies Latest reply: Mar 29, 2012 9:18 AM by mdcrocker RSS

    Report: Making The Business Case For Enterprise Social Networks

    mdcrocker

      I heard a webinar with Charlene Li, author of  "Open Leadership", talking about this study and report from Altimeter.

       

      The problem: Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation. Yesteryear, internal technology departments could force software on business units, but in today’s consumerized world, business units can adopt enterprise software, often without IT ever knowing. As a result, a new approach is required that focuses on four key ways that relationships create value through enterprise social networks:

      1. Encourage sharing.
      2. Capture knowledge.
      3. Enable action.
      4. Empower employees.


      See the slides and report


      Mike