0 Replies Latest reply: Jun 25, 2012 7:31 AM by Ryan Rutan RSS

    CMO Survey: Marketing Shifts From Selling To Managing 'Corporate Character' - Forbes

    Ryan Rutan

      CMO Survey: Marketing Shifts From Selling To Managing 'Corporate Character' - Forbes

      Forbes

      In other words, what an organization stands for is as important as what it sells. It has a “corporate character” — the differentiating attributes that make it a distinct enterprise. And that corporate character is not simply a product of its mission statement, logo or advertising. It is,...

      Love the shout out to how the marketing funnel needs to change, for everyone!  They might be onto something here =)

      http://www.forbes.com/sites/avidan/2012/06/25/as-social-media-makes-the-marketing-narrative-more-nuanced-cmos-shift-to-managing-the-corporate-character/

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