In the CMR report, for the whole Jive instance, what does the Site Activity report show?

Great, thanks, Josh. So the issue Karl and I discussed was the likely under-reporting or counting of content that is "consumed" in the activity stream without being previewed. Prior to Jive 5, I would have to click through to see what anything was, but with the activity stream I see a couple of lines of content from each item, and that's often enough for me to decide I don't need to read the whole thing. Hence, my overall views may decline as measured by CMR. Of course, you can't assume something skimmed over without previewing has been read so that should not be counted as a view -- it's just a fact of life we need to be aware of.

On the other hand, those couple of lines at times prompt me to click expand and consume the content in the stream, so there is a push to consume more, too, and those are correctly counted as views. Works pretty well, I'd say.

Except, of course, for the long-standing missing elephant in the room: email notifications. Lots of people consume content this way and Jive has yet to provide a way to measure this in our reports.