You don’t want to be left on the outside of social business discussions. Remove remaining signs of the IT department being an immovable force that dictates, rather than collaborates.
Enterprises are increasingly tapping into the power of social media to extend and improve the effectiveness of core business disciplines, but social is also one of those technologies that falls squarely into the "consumerization of IT" category -- that is, technologies are discussed, evaluated, piloted and procured outside the purview of IT.