I don't think that Google will change the ranking of the overview pages if you add metatags or keywords.
An HTML wigdet with a description which contains the keywords may be better. And you need good links (linkpower) to your overview pages.
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Ronan Feely wrote:
We are moving to the cloud and won't have access to the community overview pages to add meta tags for SEO optimization.
So, on each community overview we have a nav bar contained in a HTML widget that's front and center of the page.
Is there any reason we can't add meta tags for SEO optimization - individualized for each of our communities - into that widget?
I mean, I know we can do it, but will we be penalized in any way by Google?
As LG mentioned, it's best if you make sure your copy has the right keywords.
Matt Cutts, head of web spam at Google, clarifies that Google doesn't use meta keywords in their search algo, at all:
Thank you, both.