By the way, we're aware of this post: FAQ: Apps Market and Add-On Management and managing access to AddOns in Jive Cloud, but this is not exactly what we're looking for. People with access to a Space/Group should use it in that Space but shouldn't see it in the global Apps menu.
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Check out the App Action Contribution Reference
specifically the section on Launcherless Apps
This feature is being added in the next cloud release and will be available in the next few weeks. This feature will also be rolled into Jive 8 for Hosted/On-Premise, but not Jive 7.
Hope this helps =)