Update: Through experimentation I was able to reduce that snippet to the following and still have the desired result:
<a class=\"jive_macro jive_macro_idea\" jivemacro=\"idea\" ___default_attr=\"1006\"></a>
So that eliminates the need to specify the title which is nice. I can live with this but still curious if there's a better way I could be doing this. Thanks!
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Adam, you did it right. marking the link with the type and ID attributes as you've done gives Jive enough information to auto-title the link when rendered. =)