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Thanks Anne and thanks Peter Phillips for the question!
Jive Search (Jive's internal search) is different than external search engines like Google and Bing, although some of the same concepts about titling and tagging well apply to both search scenarios. Here are some resources that should help with understanding and optimzing Jive's own native search capabilities:
Several things community managers can do to aid search within Jive:
- Provide content authors / place owners with naming and tagging guidelines. This would be similar to what was covered in the SEO webinar, although the algorithms are different and Jive looks at more content than Google and also applies some other filters. Knowing how to title and tag content more in line with how users are likely to be thinking and searching is always a best practice!
- Keep tabs on the Top Successful Searches report from CMR (Top Successful Search Queries (Global Reports)) - related conversaton The specified item was not found.
- Apply the search synonym function where you know there are interchangeable terms for key content: Configuring Search Synonyms
- Apply the promoted search feature to highlight key content in the spotlight search: Promoting Content Search Results
- Feel free to share this user guide to Jive search with your users: Search Reference
Hope that helps!
3 people found this helpful
Jill Ross wrote:
Search Engine Optimization (SEO)
Hi, Jill Ross -
A couple of "low hanging fruit" items:
- I disagree with a couple of Jennifer Kelley's comments: First up, "Jive looks at more content than Google." I disagree. Google has over 200 ranking factors and many of them are based on the content in a page. Jive's technology doesn't even factor in heading tags, while Google marks them as a staple in their webmaster guidelines. I also don't agree that sharing Search Reference will help most users. People have become accustomed to the "Google experience," so trying to teach people to use wildcards and other methods is a fruitless exercise. Users expect search to be intuitive, simple, and deliver relevant results. Krug's philosophy applies: Don't Make Me Think.
- How does search work? has lots of helpful information and it's helped me craft my tips below.
My best on-site search tips:
- Be prepared to be frustrated. Jive's search isn't strong with the force.
- Make pages extremely unique and laser-focused.
- Limit the volume of pages for a topic. It's better to have 1 page than 5.
- Make keyword-rich (not keyword-stuffed) titles.
- Use tags sparingly - especially if you have a large knowledge base. Tags lose their effectiveness if the same tags are used over a large number of pages.
- Include the targeted keyword in the title and the body copy, but don't be spammy.
- Don't forget about spaces. Give them keyword-rich titles, descriptions, and tags.
Josh Gellock thanks for the reply and tips here.
I should clarify what I meant by
- "Jive looks at more content than Google." I disagree.
This was in reference NOT to the platforms' algorithms but to the best practices across SEO and internal Jive search that Peter Phillips originally asked about. I don't want anyone getting the wrong impression there! In the SEO webinar we noted some specific parts of the content that feeds into metadata and is more likely to be picked up by an external search engine, including title character counts, etc.
With regard to Jive's internal search, the platform looks at more parts of the content, including body copy and even body copy of attachments (so long as not scanned). That is the only distinction I wanted to draw there between actual SEO and tips to optimize search within Jive.