Yes, you are correct, Wesley. Tell me, is this for an internal employee community, or an externally-facing one? The reason I ask is that I want to direct you to either the Internal Community Managers or the External Community Managers group for more details. There are several discussions in the former one that might assist you. Also, you may find more general "why community managers matter" information in these posts:
- Fire Your Marketing Manager and Hire a Community Manager (HBR Blog, by David Armano, SVP Edelman Digital)
- Jiving Globally - Social Business Collaboration at Swiss Re (Jiveworld video | see all videos)
- SAP Mentors: The Cutting Edge of Community Building (Jiveworld video)
- Social Networking for Business (book written by my former colleague at IBM, Rawn Shah - see Ch. 3)
Finally, if you need information about typical staffing models for a Jive pilot, as well as Year 1 and Year 2+, let me know.
So, I just tweeted a request for more information for you, and my network didn't let me down.
The Value of Community Management (blog by Rachel Happe, founding member of The Community Roundtable)
Community and Social Computing (blog by Rawn Shah, which is from Ch. 9 of his book)
Community Managers Part 1: Definitions (blog by myself)
The Turtle Ultimately Wins the Race (blog by myself on SocialFresh.com - talks about social media community management in particular)
Finally, if it helps convince your management, just see the 1,000+ LinkedIn job postings for "Community Manager" right now. It's definitely a required role for successful communities.