2 Replies Latest reply: Feb 9, 2011 12:16 PM by Gia Lyons RSS

    McKinsey Dec 2010: "The rise of the networked enterprise: Web 2.0 finds its payday"

    Gia Lyons
      Our annual surveys of Web 2.0 use in the enterprise provided the basis  for the findings in this article. The present survey, our fourth,  garnered responses from 3,249 executives across a range of regions,  industries, and functional areas. Two-thirds of the respondents reported  using Web 2.0 in their organizations. As in past surveys, we asked  respondents about their patterns of Web 2.0 use, the measurable business  benefits they derived from it, and the organizational impact of Web  technologies. We also inquired about the market position of the  respondents’ companies, whether their market share had changed, and how  their operating margins compared with those of competitors in the same  industries.

      ~ McKinsey Quarterly: The rise of the networked enterprise: Web 2.0 finds its payday, December 2010

       

      What do you think of these stats, drawn from this report? What do you see in your organization?

       

      Internal purposes

      •30% improvement in increasing speed of access to knowledge.
      •10% improvement in reducing communication costs.
      •30% improvement in increasing speed of access to internal experts.
      •20% improvement in decreasing travel costs.
      •20% improvement in increasing employee satisfaction.
      •10% improvement in reducing operational costs.
      •20% improvement in reducing time to market for products/services.
      •20% improvement in increasing number of successful innovations.
      •15% improvement in increasing revenue.
      Customer-related purposes
      •20% improvement in increasing marketing awareness.
      •15% improvement in increasing marketing consideration.
      •10% improvement in increasing marketing conversion and loyalty.
      •18% improvement in increasing customer satisfaction.
      •15% improvement in reducing marketing costs.
      •10% improvement in reducing support costs.
      •20% improvement in reducing travel costs.
      •20% improvement in reducing time to market for products/services.
      •10% improvement in increasing revenue.
      Working with external partners/suppliers.
      •20% improvement in increasing speed of access to knowledge.
      •15% improvement in reducing communication costs.
      •20% improvement in increasing satisfaction of suppliers and partners.
      •25% improvement in increasing speed to access to external experts.
      •20% improvement in reducing travel costs.
      •20% improvement in reducing time to market for products/services.
      •10% improvement in reducing supply chain costs.
      •15% improvement in reducing product-development costs.
      •11% improvement in increasing revenue.