10 Replies Latest reply: Mar 6, 2011 8:28 PM by Brice Jewell RSS

    Responding to severe/critical PR issues

    ccbozar

      Hello External Community brothers and sisters,

       

      We're preparing to launch an externally facing community. This is our first online community and to make matters more...er...interesting, we're a financial institution with an acute interest in risk mitigation.

       

      As part of my role of Operations & Development manager I must document in detail our policies and procedures for responding to criticial, high-visibility public relations threats. In other words...if we have a hot topic that's getting entirely too much attention and simply removing a piece of content won't put out the fire...what actions do I take.

       

      Has anyone out there had to produce anything similar? Short of removing the offending content, what other technical measures to you take to put out the flames (e.g. temporarily take down the site, remove offending page from Google search engines, etc.)

       

      Thanks in advance!