9 Replies Latest reply: Sep 15, 2011 5:57 PM by daniel.marotta RSS

    When to officially announce community launch

    Laura Kelso

      Our PR Director is preparing a press release to announce the launch of our new vacation rental community. I wanted to ask others about how/when you officially launched your communities? Did you wait until you had a considerable amount of content and seeded discussions before officially announcing, or did you announce your new community during your "soft launch" (i.e. before the community was thriving)? Thanks for any thoughts on this...