10 Replies Latest reply: Feb 1, 2012 3:01 PM by ridingo

Case Studies: Cost & Value of Community

aeilim Jan 23, 2012 6:08 AM

I'm looking to get some more insight on the value of a community. Other than being "socially engaged" and "stickiness" what rough estimates are available around cost savings?

I know each community is unique, just wanted to see if there's anything out there standardized.

Re: Case Studies: Cost & Value of Community

RachelBerry Jan 26, 2012 10:23 AM (in response to aeilim)

I have seen statistics from McKinsey that show 10-15% reduction in communication costs and 10% decrease in operational costs.You might want to check www.Dachis Group — Social Business, Brand Engagement, Powerful Insights, they share a lot of useful statistics publicly.

Message was edited by: Rachel Berry
Like Show 0 Likes (0)

Actions
- Re: Case Studies: Cost & Value of Community
  
  JohnSchwiller Jan 26, 2012 10:43 AM (in response to RachelBerry)
  
  Worth looking at the Jive 2010/11 Customer Survey
  
  Ryan Rutan this (my copy as a partner) is still marked company confidential - can it be public now?
  
  2011 - Jive Customer Survey Data
  
  I'll give the users above private access to it in the meantime.
  
  Like Show 0 Likes (0)
  
  Actions
  - Re: Case Studies: Cost & Value of Community
    
    ryanrutan Jan 26, 2012 11:04 AM (in response to JohnSchwiller)
    
    Unfamiliar with privacy restrictions on this..lets ask Gia Lyons or Deirdre Walsh
    
    Like Show 0 Likes (0)
    
    Actions
    - Re: Case Studies: Cost & Value of Community
      
      deirdrewalsh Jan 26, 2012 12:23 PM (in response to ryanrutan)
      
      We can share that publicly now.
      
      Like Show 0 Likes (0)
      
      Actions
      - Re: Case Studies: Cost & Value of Community
        
        JohnSchwiller Jan 26, 2012 1:18 PM (in response to deirdrewalsh)
        
        Thanks - Deirdre or Ryan can you either move my doc or upload a new copy into Social Business as I don't have upload rights.
        
        My copy says 'Jive Confidential' (from partner area) so you might want to take that off.
        
        Like Show 0 Likes (0)
        
        Actions
        
        Re: Case Studies: Cost & Value of Community
        
        JohnSchwiller Jan 31, 2012 1:58 PM (in response to JohnSchwiller)
        
        Bump - Deirdre / Ryan.
        
        Like Show 0 Likes (0)
        
        Actions
        
        Re: Case Studies: Cost & Value of Community
        
        ryanrutan Jan 31, 2012 2:29 PM (in response to JohnSchwiller)
        
        Haven't forgotten on this one. We are fine with sharing the data, but we believe there is a better visualization that we can share. We are looking for it now....appreciate the patience. =)
        
        Like Show 2 Likes (2)
        
        Actions
  - Re: Case Studies: Cost & Value of Community
    
    ClaireReid Jan 31, 2012 1:52 PM (in response to JohnSchwiller)
    
    Can I get access as well? Thanks John!
    
    Like Show 0 Likes (0)
    
    Actions
Re: Case Studies: Cost & Value of Community

ryanrutan Jan 31, 2012 2:43 PM (in response to aeilim)

Apparently, the better visualization of the data is a white paper that is already on our site, I just need to learn how to ask better questions. =)
http://www.jivesoftware.com/resources/whitepapers/get-social-business-results
Like Show 1 Like (1)

Actions
- Re: Case Studies: Cost & Value of Community
  
  ridingo Feb 1, 2012 3:01 PM (in response to ryanrutan)
  
  hi.....is this someplace where I don't have to fill out an interest form? i am logged in, but get redirected to another interest form window. You already know all about me and i hate typing!!!! ha!!!
  
  merci bon ami
  
  Like Show 0 Likes (0)
  
  Actions

Go to original post