0 Replies Latest reply on May 2, 2016 8:40 AM by mark.walton-hayfield@csc.com

    Article - Organic, Scheming, and Controlled Social Customers

      Please find a link to my latest piece of thought leadership on Paul Greenberg's ZDNet Blog. It describes the fact that there are different types of social customer which I have labelled as Organic, Scheming, and Controlled their motivations and strategies for engaging with them. I would be very interested in your thoughts and views on the article as I believe this is a key area to drive forwards with respect to Social CRM and Engagement.


      Here they come... Organic, Scheming, and Controlled Customers, are you ready to roll with them? Guest Post | ZDNet


      The great pics in the article come from friend and colleague Andreas Olofstam