Hi Nicole. I have not been a CM very long, but I will take a shot at this. I think there is an evolutionary cycle for each CM. Actions change as the CM moves along the community life cycle. Since it's Spring, hope you like the analogy.
Prep work - evangelism, education, UAT, documentation, training plans, goals/metrics
Planting - communication, training, more evangelism, pre-load sites, launch
Tending - more communication, more hands on training, more evangelism, watching user behaviors, reviewing metrics, reporting goal progress, fixing issues
Harvesting - higher level communications, working with IT on improvements, demonstrating progress benefits, using data for roadmap decisions
Certainly, this is not an exhaustive actions list. Sounds like you are more in the "tending" and "harvesting" cycle.
Hopefully, the more experienced CMs will jump on this meme and amplify on this.