Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, making advocacy essential for driving reach and relationships.

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I am pleased to announce our upcoming webinar "The Case For A Customer Advocate Program". Join our guest speaker Laura Ramos, Vice President and Principal Analyst from Forrester Research and me on November 19th to discuss why a customer advocate program is a "must have" for every B2B marketer.


Listen in and learn:

  • Why is advocacy critical for B2B companies in the age of the customer?
  • What are the benefits of an advocacy marketing program?
  • How can advocacy drive deeper customer relationships over time?
  • What are ways that B2B marketers can implement a successful advocacy program?
  • How does an online community play a key role in identifying and activating advocates?


Register for this fantastic webinar here.