Word of mouth and peer testimony are powerful business-to-business (B2B) marketing tools, making advocacy essential for driving reach and relationships.
I am pleased to announce our upcoming webinar "The Case For A Customer Advocate Program". Join our guest speaker Laura Ramos, Vice President and Principal Analyst from Forrester Research and me on November 19th to discuss why a customer advocate program is a "must have" for every B2B marketer.
Listen in and learn:
Why is advocacy critical for B2B companies in the age of the customer?
What are the benefits of an advocacy marketing program?
How can advocacy drive deeper customer relationships over time?
What are ways that B2B marketers can implement a successful advocacy program?
How does an online community play a key role in identifying and activating advocates?