I had the honor of helping Bupa's Corporate Communications, HR and IT teams (yes, it does take a village) plan their Jive rollout strategy back in March of 2009, and I'm so happy to hear how they evolved and implemented that strategy into such a great cross-organizational community. I especially love the "Launch and Learn" approach!
Here's an excerpt:
From being a UK-based private medical insurance business, Bupa has transformed following a series of acquisitions into a global healthcare business with 52,000 employees in 11 countries. But far from being a cohesive unified workforce, the enlarged group struggled with incompatible IT networks, hundreds of locations, multiple time zones and languages and employees ranging from care home workers, call centre staff and medical professionals. In a move that the judges said 'should be applauded for encouraging a digital approach across the group', Bupa launched a global social networking site Bupa Live designed to be accessible 'anywhere, anytime'.
Bupa Live, which was based on Jive Social Business Software, is being rolled out in phases. The first phase targeted office based employees, which make up 30 per cent of the headcount, with a special focus on super users, middle managers and advocates among the senior leadership.
But rather than launch a finished product, a multi-disciplinary team of IT, human resources and internal communications staff decided to 'launch and learn'. Anyone who expressed an interest was invited to participate in the planning stages, while early adopters established the tone and culture of this new way of working. Its success with this initiative has prompted Bupa to reach out to the Bupa Live community with specific queries or issues, requesting assistance to solve the problem.
And for you HR folks who care about employee engagement, check this tidbit out:
Since its launch, Bupa Live users score between five and ten per cent higher in employee opinion surveys than non-users. They are also better informed about the business, scoring ten per cent higher than non Bupa Live users.