11 Replies Latest reply on Apr 22, 2011 8:08 AM by mdcrocker

    Game Mechanics and Badge Strategy

      Badge-driven user engagement is a form of "game mechanics" that has proven successful for many popular social networks and niche communities. Facebook friends, Twitter followers, LinkedIn connections, FourSquare badges/mayors, Yelp Elite are some of the familiar milestones. I also think it makes community engagement fun and addicting. Some core benefits of game mechanics in improving user experience include:

       

      1. Focusing user attention
      2. Incentivizing interactions
      3. Rapid adoption of new or advanced features

       

      How are you using badges? Have you seen an increase in user adoption and usage through through the application badges?