4 Replies Latest reply on May 9, 2011 6:38 AM by england_k

    Engagement and adoption ideas

    england_k

      I am looking for some ideas, inspiration and tales from other Community Mangers about how to increase engagement and adoption.

       

      We have had a very successful launch, we started with 700 early adopters and before we went live we had 5000 in our community. Our hard launch was 28th Feb and we are now hovering at the 19,000 mark. We have 38,000 employees so we are starting to wonder - how do we get the other half of our business into our Jive environment. We are building analytics which will give us the names and areas of the people missing out and help us target our communication.

       

      We are a competitive bunch and we were wondering if there was something competitive we could do to get the the current community to encourage their colleagues? All ideas welcome :-)

        • Re: Engagement and adoption ideas

          Hey Kim - went we upgraded from 3.08 to 4.5.4 we did an e-card to all employees announcing the upgrade with a Link to our instance.  If you are able to do something that allows individuals to simply click a link to get into the tool I think it will drive more traffic.  You could also create some polls for quick participation once they are in or run a contest to encourage them to take a look around the tool.  We have a "Seek and You Shall Find" contest running right now with prizes awarded for most correctly found answers to questions posted.  Fun competition seems to drive participation with our employees.  Hope this helps trigger some ideas for you.

          • Re: Engagement and adoption ideas
            bjewell

            While there are certainly things you can do to draw people into the community for the first time, remember that there is a natural adoption curve to this stuff too. Even if you can draw people into the community through slick marketing or a contest, they won't stay in unless there is a WIIFM factor, namely that their work is in the community so they have to use it. Two and a half years into our Jive adventure, our engagement efforts are almost solely focused on meeting with BUs to understand how the community can help them achieve their business outcomes. When we started having some successes there, we used those success stories to help convince other BUs that it was possible (e.g. our support organization's success has influenced our remote hosting and consulting organizations to action). I'm not saying that it's easy, but it sure does lead to the longest lasting engagement.

            • Re: Engagement and adoption ideas

              Hi,

              For a temporary bump up, contest work.  Also the summer interns created a 3X increase in all my metrics.  To get a more sustained increase, it needs to become part of the work process.  We had a VP use a poll to get commitment to a transformation project.   People started showing up in huge numbers since the VP was having Jive support send the poll results each week (who voted and what they voted).

               

              Mike

              • Re: Engagement and adoption ideas
                england_k

                Thanks everyone for your ideas so far. Brice - I couldn't agree more with your point about the WIIFM factor. For now we want to be able to shut down alternative staff directories so just getting people to login and update their profile is a big part of why we want to get people to visit even if it is for this purpose (would be great if they stayed as they can see what they are missing) In addition to this we are working on the success stories to help people understand how it can make a difference to their fay to day life and improve it.

                 

                Last week we also sent out an email from our Director of People instead of the information being in the bulk of the email, we included a link we are working on getting more executives to communicated in this way.