I've been tasked with revisiting our external-facing community benchmarks, and creating an action plan to jumpstart community registrations and participation.
For benchmarks, I'm focusing on the following:
Average daily/weekly active participants
Average new daily/weekly registrations per week
Average daily visits
Average daily bounce rate
Average page views per visit
I'm also looking at:
# of contributions per user
registration form completion rates
usage of refer-a-friend & social media tools
Couple of questions for my fellow CMs: am I missing any key metrics in your opinion, and can anyone shed light on what would be considered "healthy" stats for the above? For example, I've read that a homepage bounce rate of less than 30% is considered good, as is at least 6 pageviews per visit, and a registration completion rate of more than 30%.
I'd love to know folks' thoughts on standard # of contributions per user (is it true that most communities are comprised of 1%-3% "power posters"...and what exactly constitutes a "power poster"?) For the average community member, what is considered to be a healthy # of contributions?
I want to make sure our goals are ambitious, yet not wildly out of reach... and advance apologies if some of these questions are very elementary.