2 Replies Latest reply on Oct 11, 2011 7:29 AM by Andrew Kratz

    The So-What of Social Collaboration - an HBR article

    Andrew Kratz

      I thought this would be anice article from HBR for members of your internal community that are trying to get their arms around Social Collaboration.



      Below  is the key piece from the piece:


      Success involves adhering to six core principles:


      Participation. Mobilize the masses to contribute. You can't capture the wisdom of the crowds if the crowds don't participate. The value comes not from the technology itself but from user participation and the user-generated content this facilitates.


      Collective. People must swarm to the effort. They go to the content to contribute their piece to the whole. This act of going to the content to contribute is a fundamental shift in behavior that enables the scale of mass collaboration.


      Transparency. Allow the community to validate and organize content. It is not enough to collect contributions. Participants must get to see, use, reuse, augment, validate, critique and rate each other's contributions. Through this transparency, the community improves content, unifies information, self-governs, self-corrects, evolves, creates emergence and propels its own advancement.


      Independence. Independence delivers any time, any place, any member collaboration. This means participants can contribute independent of any other — no matter where they are or whoever else may be posting content at that time; no coordination of collaboration or pre-existing relationship is required.


      Persistence. Contributions must endure for scaled value, captured in a persistent state for others to view, share and augment. Members learn from, reference and virally propagate the best content. An innovative idea, a solution to a problem, an astute observation that could otherwise be lost — all gain value when the masses can seize and act on them.


      Emergence. Communities self-direct for greater productivity. The behaviors cannot be modeled, designed, optimized or controlled like traditional systems. They emerge over time through the interactions of community members. Emergence is what allows these communities to come up with new ways of working or new solutions to seemingly intractable problems.