13 Replies Latest reply on Jun 26, 2014 10:18 PM by shirlin

    Launch Event Success Stories?

    chconkl

      We're currently planning our launch event for our Jive 5.0 Intranet.  This company has never had an Intranet before and I'm wondering if anyone out there did things that were particularly successful during launch.  We've thought of:

       

      1.setting up a "photo station" to capture staff profile pics.  

       

      2.  setting up Task-related booths where people could sit down and 1) Fill out their profile 2) join a group 3) leave a blog comment 4) DM someone.  If they did all four they'd be entered into a raffle. 

       

      3.  running a demo video on a loop.

       

      We don't have enough people involved with this project to man booths.  Has anyone used (and paid for) Jive people to demonstrate the product to staff?

       

      I'm really just wondering what worked at launch events for others....

       

      Thanks!

       

      Christy

        • Launch Event Success Stories?
          tmaurer

          We didn't do a launch event. But from what I've heard from offices of ours where they have done photos, you really need to make the photo booth fun in order for people to participate. Allow them to get a few fun group shots, or have someone doing makeup (you might even have an employee who sells Mary Kay who would do this). Otherwise people think of it more as a mug shot and are less likely to want to have their photo taken.

            • Re: Launch Event Success Stories?
              chconkl

              That's interesting Tracy because we keep going back and forth on the photo thing.  The original idea was to get people to get photos taken so they'll add them to their profile.  A decision has been made not to use security photos to entice people to add their own and I'm worried that staff won't bother.  On the other hand, I'd rather have this be a fun thing.  We're a fashion company and we could provide props, etc.

                • Re: Launch Event Success Stories?
                  tmaurer

                  Props would make it a lot more fun! You might also consider reminding people this is a great opportunity to get a head shot for LinkedIn, speaking opportunities - whatever else they might need a professional photo for. No one likes to pay to have those done, and many people have need of them at some point.

              • Re: Launch Event Success Stories?
                crossman

                Those sound like good ideas but if the booth is unmanned I am not sure how successful that would be. I am sure Jive could help you (for a price, of course).

                 

                I would suggest running some sort of contest or drawing where "everyone who completes their profile in the first week will be put into a drawing for an <whatever the latest Apple product is>". That will get a lot of attention and people doing what you want to.

                 

                You might also consider... a "welcome" message from your CEO - posted on the site and maybe out to staff via email.

                 

                Does the intranet/site have a name? That can often be a great way to "brand" what you want employees to get out of the site and might aid in making exciting promotional flyers, etc.

                • Re: Launch Event Success Stories?
                  shirlin

                  It's my 2nd week at work here adn today we experienced a really successful launch.  We sent out an email from the CEO this morning talking about how excited he is for our new employee intranet. Another email was sent out an hour later informing the employees to get their professional photos taken during lunchtime (11am-1pm). When employees strolled by the big cafeteria, they were welcomed by lively music, balloons and a red carpet. Walkindg down the carpet led them to 2 photo stations where they got 5-6 head shots in front of our company step and repeat. Right after their photo, they were escorted to the demo station (12 of us with a computer each) where we activated their account, uploaded their photo and showed them quick things like how to Follow a Place and how to search. We had them configure their mobile device as a option. They walked away with a prize map - a fun checklist of basic things to do in Jive in order to be eligible for an iPad mini and other gift cards.  Steve Shultz and Karen (Knox) Nichols were the brainchilds behind this. It was so much fun and we heard very positive feedback! Most of all, a lot of activity was buzzin in Jive. Happy to share more details if interested.

                    • Re: Launch Event Success Stories?
                      cservilio

                      This sounds very cool!  For the part with the checklist of items to do and the prize drawing, did you use the gamification module to track this?  Or was someone tracking it manually?

                      • Re: Launch Event Success Stories?
                        scastle

                        Hi Shirlin Hsu

                        This post was a while ago but wondering if you'd be able to share your prize map concept. One of our markets has been slow to adopt and am looking at trying something a bit different with them.

                        Many thanks!

                        • Re: Launch Event Success Stories?
                          andbata

                          Hello Shirlin Hsu, I just wanted to ask a quick question about the launch ( I know its been a few years now!). Did you have any campaigns/taglines before and during launch period? If so did you think it helped increase and maintain user engagement?

                            • Re: Launch Event Success Stories?
                              shirlin

                              Hi Andrea,


                              When we launched, our tagline was "Work Smarter." To be honest, we didn't drive that slogan very hard until about 6 months into it when we launched gamification. With our 1-year anniversary, we made every opportunity to "tell the story" with this tagline. We still have the same theme/tagline and are constantly preaching this message. While I can't prove that it has increased engagement, I would say it had a positive effect. Whenever you have a theme or a coherent message that resonates with your employees, I believe they will perk up and pay more attention. When you roll out a new software tool, people naturally focus on the technology and hope it can solve all their problems. By having an appropriate theme, we wanted our employees to understand we're here to work smarter, not harder. It gave them a purpose to use Jive. The theme became the anchor to every piece of communication and training we rolled out.

                               

                              I hope that helps!