We're still on 4.5.x, so my primary concern at the moment is that many people are consuming content from our Jive community via email notifications, yet these "views" are not counted in either the SBS Analytics reports or the new Community Manager Reports. Quite simply, they need to be. Without this data, we have no visibility into a significant amount of content consumption. Of course, many of us have said this before, and I saw a thread promising this will be addressed in a future release. Could we get an update on when this will happen, and if it will be part of the CMR?
We will be upgrading to Jive 5 this spring, and the new UI presents another reporting challenge. Instead of "going to" a piece of content or place in the community, in Jive 5 people can expand items in their activity streams to consume (and respond) right from that screen. How is this activity being captured and reported? Will it become part of the CMR? It needs to be captured and it should be captured separately, so we can see exactly how much of this activity is taking place in streams. That will be valuable data as we move forward in developing our communities (e.g., do we need to assume that people rarely "go" to places and thereby see other content that is displayed or highlighted there?).
Here's what I would like to see:
- A new chart in the CMR that captures this kind of activity, including
- Number of email notifications sent
- Number of views in the community (where people navigated to the community's content)
- Total views of community content in activity streams, broken out two ways:
- Number of views of community content in activity streams (based on content being changed from unread to read status, so it was at least scanned or the person chose to ignore it -- we can see the ratio of this number to the number of watches to learn how many members are engaging in the activity stream)
- Number of expanded views of community content in activity streams (each time content presented in an activity stream was clicked on to expand it)
- Total community activity (sum of email notifications sent + views in community + total views of content in activity streams)
- In addition to the currently offered filters, this chart needs a filter for content type, too, so we can see how documents, discussions, blogs, announcements, polls, etc., are consumed.
- There should also be a filter to break out mobile activity versus regular browser activity, as we need to understand the ways people are interacting with the content.
This chart would show the Community Manager at a glance how people are consuming content in the community. It would be invaluable in planning how to increase engagement and meet the needs of community members.
Then there should be a chart similar to this, except it's for contributing activity. How are people contributing content?
- in the community itself
- via email
- in activity streams
- mobile vs regular browser filtering, and content type filtering, same as above
I'd also like the User Adoption chart to add two key data points:
- Number of people with watches enabled for the community
- Number of people with email notifications enabled
This will give a more accurate picture of how many people are interacting with the space.
It's always going to be a moving target, but every change in the UI needs to be accompanied by corresponding changes in the tracking and reporting capabilities. And, of course, we need the CMR to give us more comprehensive and flexible date ranges. If there are performance concerns about displaying more than a year's worth of data on screen, then give us the option to download larger datasets without displaying them. We need to be able to work directly with this data, and it can't be limited to the past 12 months.
What did I miss?