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We used video to demonstrate the functionalities of the new site. Here's a playlist that also includes some user testimonials and a splashy intro video too: http://www.youtube.com/playlist?list=PLB945728F79AA7E11&feature=plcp
These were released before launch to tease users with what was to come.
Here's an example "Tip in a Minute" video:
Thanks Jason! This is very helpful. Like that you guys have embraced video to assist adoption.