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A few ideas:
- Create an Industries League, with teams mapped to your core industries - Financial Services, Health, Tech, etc.
- Create a Best Practices League, with teams around your best practice areas - Marketing Automation, Demand Generation, etc. Allow your users to select which team they affiliate with best
- Create a Regions League, with teams by coast or city. Get creative with the names/descriptions to make your users excited about affiliating with one. Examples:
- West Coast - Certified Organic
- East Coast - fuggedaboutit